The creator incentive policy is undergoing a major adjustment. A leading social media platform recently announced a significant increase in revenue sharing for content creators, and many bloggers have already felt the rewards gradually increasing over the past few months. This is not a simple minor optimization — the core of the new policy is to make creators' revenue share reach a quite substantial level, even surpassing established content platforms like YouTube.

Why do this? The key word behind it is AI. As artificial intelligence technology deepens its application, the value of the content ecosystem is being redefined. Platforms need to retain high-quality creators to ensure that content supply is not disrupted by AI-generated content. By increasing the revenue sharing ratio, platforms are essentially competing with real money to attract high-quality content from creators, safeguarding their own competitiveness. This reflects a shift in the entire content economy landscape — the value of talent and creativity is being re-evaluated.