Founder IP: The Most Powerful Marketing Weapon in the Web3 Era

By observing the most influential founders in the crypto space, it becomes clear—they derive their influence not only from their projects but also from the consistent output of high-quality content. Great founders are essentially excellent KOLs, and this logic applies equally in the crypto market.

Why? Because content is the vessel of trust. When a founder continuously shares insights, analyses, and reflections, they are building a professional persona. The accumulation of this personal brand can, at critical moments, become a core asset of the project.

There are already many successful cases in the crypto world. Some focus on narrating industry innovations, others systematically explain investment frameworks, and some develop highly recognizable styles through daily content—these all subtly expand their influence radius.

In simple terms, in an age of information explosion, a founder's IP is the most powerful endorsement for a project. It’s not about becoming an internet celebrity, but about consistently sharing ideas to demonstrate your depth and persistence to the community. When market fluctuations occur, this trust can hold strong.