2025-12-26 11:32:35

Zhipu recently added a hidden Easter egg to the GLM Coding membership package—inside the CC programming terminal, users can input the specific phrase "Auntie Help Me" to directly unlock a coupon for Hu Shang Auntie's QQ Meimei Milk Tea. This move is indeed quite interesting.

The first cup of milk tea for winter is finally secured, and it was directly delivered by AI—a ready-to-use surprise (laugh). The creativity of this co-branded marketing lies in combining the tool's functionality with everyday consumption scenarios—users suddenly receive physical rewards in the real world while using the programming model. This cross-border contrast naturally sparks discussion.

From a marketing perspective, this move by Zhipu not only enhances the appeal of the GLM Coding membership but also expands brand exposure through topicality. The milk tea brand also gained access to a tech-savvy user group. Simple and straightforward but effective approach.

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MevSandwich

· 12m ago

Haha, this password is too deliberate, but it's indeed awesome. --- Really? You can get free milk tea by coding? I have to give full marks to Zhipu for this move. --- Wait, is this implying something? AI is starting to invite for tea too. --- Brilliant! With this level of creativity, it's worth to go all out. --- Now even programming tools are competing in consumer scenarios, feels authentic. --- The password is clever, but what I care about is whether this milk tea can offset the membership fee. --- Amazing, just in time for winter. This marketing really hit the mark.

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BoredStaker

· 12h ago

Wow, this password is way too casual, "Auntie help me" hahaha, who came up with this? Just for this copy, I have to subscribe, what’s a milk tea coupon? I want the joy of this silly marketing. Really amazing, coding while freeloading milk tea, this is the true spirit of Web3.

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VitalikFanAccount

· 23h ago

Wow, this password is amazing. "Auntie Help Me" is really a genius idea, haha.

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GateUser-40edb63b

· 23h ago

Haha, "Auntie helps me" is such a brilliant command, who came up with it? Can you really exchange code for milk tea? Alright, Zhituo, you win. This marketing really hits the mark; tech people also need to eat and drink milk tea. But I just want to know how many people will actually try this Easter egg...

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0xTherapist

· 12-26 11:50

Haha, I knew that these days, marketing without some tricks can't compete with competitors. Virtual rewards are all worn out; giving away milk tea directly is indeed stimulating. Wait, can this really be free, or is it just another tactic where you have to subscribe to unlock it? Zhipu really understands this move, forcibly combining programming and consumer scenarios, which indeed makes it easier to break through the circle and spread. I'm just a bit curious about how they came up with the phrase "Auntie, help me." Damn, I just remembered I haven't subscribed to that membership yet, or I would already be aping to the milk tea shop. But honestly, these cross-industry marketing stunts are more hype than substance. To truly retain users, it still depends on whether the product itself can stand the test. Milk tea is just a bait.

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PoetryOnChain

· 12-26 11:47

I've seen this marketing trick before, just trying to scam me into subscribing to a membership haha

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RektRecorder

· 12-26 11:44

Ha, this password is brilliant. "Auntie helps me" directly hints at what a true AI assistant is, haha. --- Wait, isn't this really just marketing copy? Why does it read so smoothly? --- To be honest, I've seen virtual rewards before, but giving away a milk tea voucher directly is a bit ruthless. I have to admit, I'm a little tempted. --- GLM Coding really played the Schrödinger's Easter egg well. Next time there's a bug, I won't dare @ them. --- Did the marketing budget for Auntie in Shanghai go into the Zhipu account? This collaboration is a bit too thoughtful. --- Unlock the first cup of milk tea in winter with a password. Do we now need to know programming just to drink tea in this industry? --- Alright, I have to try this "Auntie helps me" again. Feels like I was scammed.

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DegenRecoveryGroup