log in to the exchange at New York Times Square, new trend for offline promotion in the encryption industry

[Coin World] Another encryption exchange has turned its attention to offline. Recently, BitGW successfully made its debut on the Nasdaq MarketSite screen in Times Square, New York, marking a key step in its global brand development.

From screen projection to actual market share, there is still a gap in between. BitGW clearly wants to bridge this gap - they intend to use “globalization, convenience, and seamless integration” as the brand leverage, focusing on improving user experience. Simply put, they aim to make complex digital asset trading simple and easy to understand.

Brand exposure alone is not enough. The exchange plans to launch a combination of strategies offline: running advertisements while also focusing on education. This approach aims to lower the learning costs for users and help more people truly understand what encryption technology is all about. This idea is not novel, but in the current competitive environment of the encryption market, whoever can integrate education and brand promotion more closely will be able to seize the mental high ground.