Will Bitcoin treasury strategies deliver gains or losses in 2026? That's the million-dollar question facing institutional players holding BTC as core assets. We're seeing more corporations and funds treating Bitcoin as a legitimate treasury reserve—but timing and market cycles matter enormously. The real question isn't whether Bitcoin rebounds, but whether companies holding significant Bitcoin positions will have the conviction (and liquidity) to ride out volatility swings. Enter 2026: a year that could reshape how enterprises view crypto as a long-term asset class. Some will position aggressively, banking on continued adoption and scarcity narratives. Others may hit the brakes, taking profits or diversifying into other digital assets. The outcome depends on macro factors—Fed policy, global capital flows, and whether institutional adoption accelerates or stalls. Either way, Bitcoin treasury holders are about to show us whether crypto is mainstream infrastructure or a high-risk bet.