A single social media post and ten seconds are all it takes to conjure up a token with a market cap soaring to $5.3 million out of thin air—it sounds like a fantasy, but in the world of meme coins, this kind of magical reality happens every day.

The origin of the story is absurdly simple: a former president posted a complaint about the NCAA on his own social platform, casually dropping a "$BIG" in the sentence. In the crypto world, a dollar sign followed by letters usually means a token symbol. As soon as this post went live, the market exploded—someone caught the scent of opportunity.

What happened next was a textbook example of a lightning-fast snipe. Ten seconds. Really, just ten seconds. Through the Bonk platform, someone quickly created a token called BIG on the Solana chain. The community instantly went wild, with everyone guessing, "Is this some kind of signal?" FOMO spread like a virus, with 5,148 wallet addresses rushing in, sending the price skyrocketing.

And then? The inevitable crash. The market cap plunged from a peak of $5.3 million down to just $360,000. Some people got rich overnight, but even more suffered heavy losses.

Look back through the history books and you’ll see this isn’t the first time. Hype and controversy naturally have a wealth-creating effect; every time a word with a $ sign, a stock ticker, or even just an acronym appears on social media, it triggers a new wave of shitcoin frenzy. Last time it was TrumpCoin, this time it’s BIG, and next time there will be a new name.

This BIG incident is perhaps the most extreme, yet also the most authentic, slice of the meme coin market. It starkly reveals