2025-12-06 07:58:52

A leading exchange recently launched an identity card feature, which works a bit like NetEase Cloud Music’s annual listening report.

This approach is actually quite clever—when users see their trading data visualized, it naturally triggers a desire to share. Judging by how NetEase Cloud goes viral every year, there will probably be no shortage of user-generated content from this campaign, and it should gain considerable traction on social media later on.

Simply put, it’s about packaging boring on-chain data into shareable social currency, tapping into users’ love for showing off.

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StakeWhisperer

· 12-06 16:41

Copying NetEase Cloud’s approach, really, these exchanges just know how to copy. But I have to admit, this trick works pretty well on retail investors. Packaging trading data as social currency? Basically, it just means making us advertise for them. I don’t care about these identity cards at all, but it’s true that you end up seeing a bunch of people spamming their trades in the group. Isn’t this just gamification? The same old trick. I wonder how many people they can get to share. Yet another copy-paste feature—just waiting for all the exchanges to follow suit. Looks good, but what really determines whether I stay are the trading pairs and the fees.

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PumpBeforeRug

· 12-06 08:28

Haha, it's the same old trick, just like NetEase Cloud's routine. Who can resist it? Seriously, this kind of visualization is just so captivating. As soon as the data is packaged, you immediately want to post it on your Moments. Wait, isn't this just making us show off our trading performance? That's a bit socially awkward. This move is truly brilliant. Once you tap into human nature, it's a sure win. Damn, even exchanges are getting into creative content now. The playbook from internet giants really works. Come to think of it, this wave of promotion might not be any less effective than NetEase Cloud. Every platform will be filled. I'm just worried someone will use this to PUA others—"Look at my trading records." That's a social nightmare. This is psychology, everyone. With a bit of packaging, it turns into art. But honestly, it would be even more interesting if they could really show how much people lost...

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WhaleStalker

· 12-06 08:28

Alright, this one really taps into human nature. Damn, this marketing approach is genius—just waiting for it to go viral. Another screenshot-harvesting trick, I believe it. Data packaging skills—unbeatable. Let's see how long this lasts. Who can resist this? Gotta screenshot it. Alright then, my feed is about to get bombarded again. To put it bluntly, it's just a business built on vanity. Pretty clever, but that's about it. That familiar feeling, here we go again. I'm just here to see how many people will show it off.

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GasGuzzler

· 12-06 08:15

Copy NetEase Cloud, I think it works. People just love to see their data packaged into stories, especially transaction records, and they feel like a master when they post them Really, this trick really hits vanity. Wait and see how many screenshots can be blasted But I'm afraid that in the end it will become a cover for cutting leeks, haha I must admit that this idea is absolutely absolute. Package losses into works of art Damn, I'm going to be bombarded by the circle of friends again

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