Recently observed a quite interesting phenomenon: several strong-performing projects that have emerged on the SOL blockchain have changed their gameplay.

Their commonality is obvious - it's no longer just a solo effort on the blockchain. These projects first use Web2 elements as hooks to attract attention, and then pull in both Web2 and Web3 players to join in the fun. More importantly, the project teams are particularly good at storytelling and creating interactions, with various collaborations happening continuously, keeping the community's enthusiasm always online.

In simple terms, relying solely on technology or just issuing tokens is no longer sufficient. Projects that can engage both traditional internet users and crypto natives, continuously generating topics and a sense of participation, are more likely to stand out in the SOL ecosystem. This hybrid approach of Web2 and Web3 may become the new standard for cold starts in the next phase of projects.