Apple may adjust its release strategy, launching new iPhone models twice a year.

According to the Gate News bot, as reported by Jin10, market news indicates that Apple (AAPL.O) will maintain a strategy of releasing two iPhones a year starting this year, to make up for the new product gap in the first half of the year.

According to IDC data, Apple’s market share in China will shrink to 13.7% in the first quarter of 2025, having declined for seven consecutive quarters. Against this backdrop, Apple can better attract consumer attention and maintain market focus by increasing the frequency of new product launches.

According to renowned Apple analyst Ming-Chi Kuo’s predictions: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will be released in the second half of 2025; the iPhone 17e will be released in the first half of 2026; the iPhone 18 Pro Max, iPhone 18 Pro, and iPhone 18 Air will be released in the second half of 2026, along with Apple’s first foldable iPhone; the iPhone 18 and iPhone 18e models will be released in 2027. After that, the standard version of the iPhone will be consistently released in the first half of each year.