X will adjust its creator revenue sharing mechanism this Thursday, increasing the exposure weight for creators' regions.

BlockBeatNews

2026-03-25 01:08:29

BlockBeats News, March 25 — According to X product lead Nikita Bier, the platform will adjust its creator revenue sharing incentive mechanism starting this Thursday (March 26), with a focus on increasing the exposure weight for content from creators’ regions.

According to the announcement released by Nikita Bier, this adjustment aims to encourage content that resonates with users in the creator’s country, neighboring countries, and speakers of the same language. It also seeks to reduce creators’ motivation to optimize traffic specifically for U.S. or Japanese accounts, promoting a more diverse content ecosystem on the platform.

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