
Bitcoin Pizza Day is celebrated every year on May 22, marking a historic moment when Bitcoin was first used to purchase a real-world product.
On May 22, 2010, developer Laszlo Hanyecz bought two pizzas with 10,000 BTC. This transaction is widely recognized as the first time Bitcoin was used for an actual goods payment, making it a milestone in the cryptocurrency’s history. The community later designated this date as "Bitcoin Pizza Day," symbolizing the transition of Bitcoin from a niche geek experiment to real-world adoption.
Bitcoin Pizza Day has become both a cultural icon and a key event for education and marketing. It prompts people to reflect on Bitcoin’s journey from being worth just pennies to its current mainstream recognition, sparking discussions around payments, price volatility, and the decision between spending or holding long-term.
Bitcoin Pizza Day makes the abstract concept of blockchain tangible for beginners, showing that digital currencies can buy something as real as pizza.
The anniversary turns a technical narrative into a relatable scenario: cryptocurrency is not just about price charts—it facilitated a transaction any consumer can understand. This direct experience lowers the entry barrier and helps newcomers grasp that “digital assets can actually be used for payments.”
For investors, it’s a focal point for sentiment and storytelling. Around this date, brands, communities, and media amplify their messaging, influencing awareness and short-term participation. It provides a unique window to observe adoption trends and gauge the impact of educational campaigns.
Each year on May 22, both grassroots communities and major platforms coordinate themed campaigns and educational content.
From mid-May to the day itself, exchanges typically launch pizza-themed event pages featuring trading competitions, deposit or check-in challenges, airdrops, and branded merchandise giveaways. Projects and NFT communities release limited-edition collectibles, while merchants may offer pizza discounts and nonprofits encourage micro-donations. Media outlets and KOLs share historical stories and safety tips, creating a week-long "Pizza Week" buzz.
The core approach is “easy participation, high shareability.” Most tasks are low-barrier—such as quizzes, check-ins, or small trades—making it simple for newcomers to join and share on social media, balancing education with user acquisition.
Exchanges, DeFi projects, and NFT platforms all organize pizza-themed events; offline meetups and charity drives often happen simultaneously.
On exchanges (for example, Gate), you’ll typically see themed trading competitions around May 22, with limited-time offers on spot and futures products, educational task rewards, pizza coupon raffles, or merchandise giveaways. These events turn the anniversary story into actionable engagement opportunities.
In DeFi and NFT circles, projects may release “Pizza” NFTs or launch special pools where users earn commemorative badges or small token rewards for interacting. Communities organize hashtag campaigns on Telegram, Discord, and X (formerly Twitter), sharing pizza photos, payment stories, or security tips to foster a sense of belonging.
Offline, crypto groups in various cities partner with local pizzerias for meetups or group orders. Nonprofits encourage micro-donations in Bitcoin or stablecoins to highlight the broader social meaning of “first payment.”
Plan your actions for the week with these simple steps to balance rewards and security.
Step 1: Set a reminder. Mark May 22 on your calendar and start following exchange or project announcements a week in advance.
Step 2: Verify official information. For example, with Gate, always check official event pages, app banners, and official social channels—avoid phishing links or unsolicited DMs.
Step 3: Choose your participation mode. Based on your schedule and risk tolerance, pick learning challenges, small spot trades (e.g., BTC/USDT), deposit or check-in tasks. Save proof (event rules pages and completion screenshots).
Step 4: Manage risk. Trading competitions and derivatives are highly volatile; beginners should stick to spot trading or no-cost tasks. Read terms carefully—note dates, reward limits, and payout rules to avoid missing out.
Step 5: Join community and charity efforts. Participate in social campaigns and offline events while staying safe—both physically and financially. For donations, choose transparent organizations with public addresses.
This year’s focus is on search trends, community topics, and brand partnerships—with price comparisons serving as an educational highlight.
Looking back: In 2010, the pizza purchase cost 10,000 BTC (about $41 at the time), illustrating Bitcoin’s extremely low value and high uncertainty in its early days. In 2025, with prices ranging from $60,000–$110,000 per BTC over the past year, those same 10,000 BTC would now be worth $600 million–$1.1 billion—a striking contrast often used as a core teaching point.
Search interest for “Bitcoin Pizza Day” typically peaks during the week surrounding May 22 each year. This year (and recently), community conversations have emphasized “payments and adoption,” “security awareness,” and “brand collaborations.” Compared to 2024, marketing has shifted toward lower-barrier educational tasks to help onboard beginners.
Within exchanges and project ecosystems, 2025 activities have prioritized compliance language and transparent rewards—commonly publishing task progress and winners lists while shortening payout cycles. Offline meetups have evolved from informal gatherings to branded events in partnership with merchants.
Data sources: Price ranges are based on estimated market values over the past year for educational comparison; search peaks are typical annual observations around the anniversary to help newcomers plan their engagement.
The anniversary does not guarantee price spikes or free rewards without conditions.
Misconception 1: Treating Pizza Day as a trading signal. The event mostly drives attention and participation; prices are still mainly influenced by macro trends and liquidity—avoid FOMO buying.
Misconception 2: Ignoring event terms. Many rewards require specific actions within time windows; failing to complete tasks or claim prizes often results in missing out.
Misconception 3: Trusting fake events. Beware of phishing sites, scam links, or fake customer service DMs—always use official channels like Gate for any actions.
Misconception 4: Focusing only on the story while ignoring security. Stay safe at offline events; never share your mnemonic phrase or private key online—anyone asking for these is a scammer.
Bitcoin Pizza Day falls on May 22 each year. This marks the first time in crypto history that Bitcoin was used to buy real-world goods. On this day in 2010, programmer Laszlo Hanyecz spent 10,000 BTC on two pizzas—a transaction now known as "the most expensive pizza order." Today it’s commemorated across the crypto community as a reminder of Bitcoin’s early adoption phase and dramatic rise in value.
Laszlo wanted to prove that Bitcoin could be used for real-world transactions—not just as a theoretical digital currency. He posted an offer on the Bitcoin forum to exchange 10,000 BTC for pizza. When someone accepted, it demonstrated Bitcoin’s utility and liquidity. This simple act unexpectedly became a milestone in cryptocurrency history.
It depends on the current price of Bitcoin. If BTC is trading at $65,000 each, then 10,000 BTC would be worth approximately $650 million. This massive difference highlights Bitcoin’s dramatic appreciation since its early days—and shows how early adopters benefited significantly from holding their coins.
Every May 22nd, the crypto community hosts various commemorative activities such as social media campaigns, offline meetups, or challenges to buy pizza using small amounts of Bitcoin. Many exchanges and project teams also launch themed promotions or discounts inviting users to participate. The day has evolved into a cultural milestone celebrating real-world crypto adoption.
The biggest takeaway from Bitcoin Pizza Day is the immense value potential of early adoption. While Laszlo’s decision might seem costly (given today’s BTC value), his actions helped drive Bitcoin from concept to practical use. For modern investors, it’s a reminder to focus on real-world applications of emerging technologies—not just speculative price movements.


