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## [TL；DR]: 
MyShell token SHELL was oversubscribed 100 times in the public offering, with actual funds raised exceeding $80 million, setting a recent record for oversub_script_ion of IDOs in the <a href="/price" target="_blank" class="blog_inner_link">crypto market</a>. It continued to rise after TGE, with a market value that once exceeded $600 million, highlighting investors' recognition of MyShell's long-term value.

MyShell is an innovative project that integrates an AI app store, a creation platform, and an economic incentive mechanism for creators. By providing agents based on various AI models, it enables users to easily create personalized AI Chatbots. At the same time, it combines decentralized storage and privacy computing technologies to ensure user data privacy and security.

MyShell is expected to become the "AI value network" in the <a href="/web3" target="_blank" class="blog_inner_link">Web3</a> era, allowing data contributors, model developers, application creators and ordinary users to share the growth dividend through the token economy. With the breakthrough of multimodal models and the expansion of AI application scenarios, it will become an aggregation platform for long-tail demands.

## Introduction
The most popular AI protocol in recent times is MyShell. With the SHELL token public offering exceeding 100 times and its market value continuing to rise, MyShell is gradually demonstrating its potential to become an AI super portal by integrating AI application stores, creative platforms, and creator economic incentive mechanisms. This article will explore MyShell's technological innovation, economic model, and market outlook in-depth, analyzing how it can enhance user trust through decentralized storage and privacy computing technologies while protecting user privacy, and further promote the democratization of AI and the innovation of the creator economy.
 
## SHELL Raised 100 Times More than the Original Amount, Attracting Market Attention
The recent launch of the public offering (InitialDexOffering, IDO) of the AI ​​protocol MyShell token SHELL has been phenomenal and has attracted great attention from the market.

According to the disclosed information, the original plan was to raise $800,000 worth of <a href="/price/bnb-bnb" target="_blank" class="blog_inner_link">BNB</a> and issue 40 million tokens (4% of the total supply), but it eventually oversubscribed by more than 100 times, with actual funds raised exceeding $80 million, setting a recent record for oversub_script_ion of IDOs in the crypto market.

The SHELL token public offering became the market's focus on February 13. The discussion on social media also quickly increased. The valuation of only $20 million during the public offering undoubtedly attracted many investors and enthusiasts to join the discussion, and finally recorded a total fundraising amount of 11425%.
  
What is even more remarkable is that after TGE (Token Generation Event), SHELL did not fall into the curse of "peak at opening," but continued to rise, with an increase of more than 300% in the first week, and its market value once exceeded $600 million.

As of the date of writing, SHELL's circulating market value has reached $120 million, and its full circulating market value has reached $450 million. This performance not only breaks the market's stereotype that popular protocols, especially highly bubbled AI tokens, have been falling after opening recently, but also highlights investors' recognition of MyShell's long-term value.
 ![](https://gimg2.gateimg.com/image/article/17398627011.jpeg)
Source: Gate.io 
 
## Myshell: Innovator of AI Democratization and Creator Economy
MyShell is an innovative project launched in 2022 that integrates an AI app store, a creation platform, and an economic incentive mechanism for creators, providing users with a convenient platform that enables them to use, create, and invest in Agents based on various AI models.

According to the official website, users can call models such as DeepSeek, GPT-4, Gemini Pro, and 100+ preset AI models and tool libraries (such as MeloTTS, OpenVoice) in just a few minutes, allowing users to create and combine personalized AI Chatbots easily.
 ![](https://gimg2.gateimg.com/image/article/17398627242.jpeg)
Source: @myshell_ai
 
Regarding privacy protection, MyShell combines decentralized storage (such as IPFS) with privacy computing technology to ensure that users can fully control their own data and choose with whom to share it. This feature, unlike other AI Agent protocols, undoubtedly enhances users' trust and sense of security in the platform.

In a nutshell, the core value of MyShell lies in its innovation and practicality, and investors can participate in the construction and development of the entire ecosystem by holding SHELL tokens.

According to official documents, SHELL runs through the entire ecosystem, and users need to consume or pledge tokens to pay service fees, creators need to earn income, and investors need to participate in governance. In addition, through the Bonding Curve mechanism of the AIPP store, early investors can share long-term dividends after the AI ​​application is tokenized, and creators can benefit from transaction fees.

Through this economic model, MyShell has incubated a group of native creators whose main content is AI Agent. These creators can grow together with the platform, provide a unique content supply, and form a virtuous circle. At the same time, MyShell also restricts investors to earn income only through long-term dividends, and cannot make profits through short-term FOMO to create large price changes. This design not only encourages the output of high-quality content, but also maintains a stable atmosphere in the community.
 ![](https://gimg2.gateimg.com/image/article/17398627503.jpeg)
Source: @myshell_ai
 
Users who have experienced the last round of the DeFi bull market may easily understand the dual-wheel drive incentive model. Myshell has borrowed this flywheel effect to enable users to use AI services → contribute data → get rewards → attract more creators → enrich application supply → drive up token demand, thus forming a positive cycle of incentive effects.

That is why, after Myshell announced three major updates last weekend, including the ShellAgent component protocol, IM integration, and on-chain intelligence, SHELL was affected by this positive news and surged 40% in 24 hours.

##  In the AI ​​Boom, Myshell May Become An AI Super Portal
As of the date of writing, Crypto AI tokens currently account for only 2.9% of the market value of Altcoins. Since 2024, global AI financing has exceeded $50 billion, but 90% of the funds have flowed to the underlying models and computing power infrastructure, and the application layer is still in a "desert period" where product competitiveness is insufficient.

According to McKinsey's forecast, after 2025, the AI ​​application market will explode at an average annual rate of 45%, covering long-tail scenarios such as education, entertainment, and enterprise services.
![](https://gimg2.gateimg.com/image/article/17398627794.jpeg)
Source: BlockBeats

The core drivers of this trend are:

Multimodal model breakthroughs: DeepSeek, GPT-5, Sora, and other models integrate text, image, and video generation capabilities to create "holographic interaction" scenarios (such as virtual idols and 3D content generation);

Lower development threshold: Code-free tools (such as MyShell Creative Workshop) enable non-technical users to quickly build AI applications, unleashing grassroots innovation;

Urgent need for commercialization: OpenAI's GPT Store has been criticized by developers for its rigid profit-sharing mechanism. Web3's transparent profit-sharing and token incentives have become the key to breaking the deadlock.

From this macro perspective, MyShell, as the first platform that integrates multimodal models and supports the tokenization of AI applications, has over one million users and over a thousand new AI Agents added every day. It is indeed expected to replicate the explosive trajectory of the App Store in the mobile Internet era and become an aggregation platform for the long-tail demand of AI+Crypto.
 ![](https://gimg2.gateimg.com/image/article/17398628045.jpeg)
Source: Dune
 
With the breakthrough of multimodal models, AI is shifting from "technical exploration" to "scenario implementation." MyShell's positioning - lowering the threshold for AI application development and opening up a commercial closed loop - is timely and is expected to become an aggregation platform for long-tail demands.

Overall, judging from MyShell’s recent series of actions, MyShell’s ambition is not only to be an AI application store, but to become the “AI value network” in the Web3 era - here, data contributors, model developers, application creators, and ordinary users can all share growth dividends through the token economy.

With the SHELL public offering exceeding 100 times and the market performance of continuous growth since its launch, MyShell has won wide recognition in the market. However, to truly break the curse of peaking at the opening and achieve sustained and steady development, MyShell still needs to continue optimizing product experience, strengthening the creator economic system's construction, expanding application scenarios and partners, and strengthening risk management and compliance operations. We will continue to pay attention to the actions of star protocols such as MyShell and bring you our observations and insights in a timely manner.



<div class="blog-details-info">
<div>Author:**Charle Y.**, Gate.io Researcher
<div>Translator:Joy Z.
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions. All investments carry inherent risks; prudent decision-making is essential.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>


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MyShell is an innovative project that integrates AI application store, creation platform and creator economic incentive mechanism.

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SHELL’s Public Offering Increased by More than 100 Times, Will It Break the Curse of Peaking at the Opening?