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Recently, a notable phenomenon has emerged in the field of Crypto Assets: although new projects are constantly appearing, traditional free Airdrop activities are becoming increasingly rare. This trend reflects a significant shift in the strategies of project parties, as more and more projects choose to attract and retain community members through public fundraising.
This transformation, although seemingly simple and straightforward, is actually a time-tested effective method aimed at building stronger community relationships. The once common zero-cost participation in simple tasks like testing networks has become unsustainable. Instead, a series of mechanisms that require actual user investment have emerged, such as staking for yield, token subscription, or trading mining.
Taking Huma Finance as an example, this project represents a typical case of this new trend. Users now have to incur actual costs to participate in the project, which stands in stark contrast to the past model where airdrops could be obtained simply by completing tasks.
The logic behind this transformation is not difficult to understand. The project party is seeking more effective ways to identify and attract genuinely valuable users. By requiring users to make actual investments, projects can better filter out those participants who have a real interest in and long-term commitment to the project.
Although this new model raises the participation threshold, it may bring a higher quality user base. This shift may be necessary for the long-term development of the project, as it helps to build a more stable and engaged community foundation.
As the crypto assets industry continues to mature, we may see more projects adopting this strategy. This not only reflects the project party's higher demands for user quality but also demonstrates the entire industry's shift towards a more sustainable development model.