Trump will push the chain version of "Monopoly"? Don't be surprised, 30 years ago he actually released and sold 800,000 copies

According to Fortune magazine, citing two people familiar with the matter, Trump is working with business partner Bill Zanker to prepare a real estate game centered on his brand, similar to "Monopoly" and will join blockchain technology. (Synopsis: The most pro-cryptocurrency White House team in history, Trump cabinet officials' positions decrypted) (Background supplement: DeFi major victory" Trump signed the repeal of the IRS's "DeFi broker rules", overwhelmingly supported by the Senate and House of Representatives) US President Trump, known for his "businessman thinking", has spent his career in real estate, reality shows, vodka, mortgages, NFL, aviation, bottled water, steaks and even board games. His business footprint is also spreading in the cryptocurrency industry - after NFTs, DeFi, stablecoins, memecoins, and crypto mining companies, Trump has now extended his tentacles into the field of chain games. According to Fortune magazine, citing two people familiar with the matter, Trump is working with business partner Bill Zank to prepare a real estate crypto game with his brand as the core, similar to "Monopoly". For the "veteran enthusiast" who launched a similar Monopoly board game thirty years ago, the release of a digital version of Monopoly with the blessing of blockchain and cryptocurrencies is both unexpected and seems to be expected, but it does bring waves to the long-dormant chain game track. Real estate tycoon Trump: Monopoly game "old fan" In May 1989, Trump partnered with veteran board game company Milton Bradley to launch the board game "Trump: The Game", inspired by "Monopoly" and Trump's own real estate tycoon. Milton Bradley, then president of Milton Bradley, said the game was set against the backdrop of high-stakes gambling, trading and Trump's 1987 bestseller, The Art of the Deal. Trump also shot TV commercials for the game and wrote "It's not about winning or losing, it's about winning or not winning!" Propaganda slogan. At a campaign ahead of the official release of "Trump: The Game," Trump said he would donate an undisclosed portion of the game's proceeds to charities for research on cerebral palsy and AIDS, as well as helping the homeless. Before the official release of this $25 board game, Trump and Milton Bradley had ambitions that it would sell 2 million copies, but the final sales of 800,000 copies fell far short of expectations. The reason is that, on the one hand, because the game is directly named after Trump, it is easy to be regarded as a money-making tool for the rich, and the public does not know that part of the proceeds are used for charity; On the other hand, the misleading marketing made it considered a copycat version of Monopoly. Trump believes that the main reason is that the game itself is too complex in design, and the rulebook is more than 12 pages long, which lacks public appeal. Despite a subsequent ad specifically stating: "Mr. Trump's proceeds from Trump: The Game will be donated to charity," game sales remained sluggish. In addition, the Huffington Post reported in 2016 that Trump's previous claims that he donated board game proceeds to charity could not be verified, and relevant Trump entities declined to comment. In 2004, after the success of Trump's reality show "The Apprentice," the Parker brothers re-released "Trump: The Game." The new version introduces Trump's classic mantra from The Apprentice: "You're fired!" , and typed "Earning millions requires wisdom, making billions requires Trump." slogan. However, even with Trump's celebrity effect, the game of old wine in new bottles was ultimately lackluster. It should be noted that Milton Bradley was acquired by toy and entertainment giant Hasbro in 1984 and merged with Parker Brothers, another subsidiary of Hasbro, in 1998, and the brand was later abandoned in 2009 in favor of the parent company name and eventually adjusted to Hasbro Games, so the IP of this Trump-licensed board game should belong to Hasbro. "I always thought Monopoly was a great game and a lot of people were interested in it." In 2006, Monopoly game "True Love Fans" Trump tried to launch a primetime reality show based on Monopoly. Trump will star with documentary filmmaker RJ Cutler, and Hasbro will be a partner in the program. However, the project died quietly during the development phase, without being bought by any network and with no official program titles or episodes announced. After more than three decades, he returned to the Monopoly chess game based on encryption technology Now, Trump is back to the Monopoly chess game again, only this time he has brought it on-chain. According to Fortune, multiple sources revealed that Trump is working with his business close friend Bill Zan (Bill Zanker) to develop a crypto-based real estate-themed game, which is expected to launch at the end of April this year. The game is a major game for MONOPOLYGO! (Monopoly Go!) An adaptation of which players earn in-game currency by moving pieces on a virtual Monopoly board and constructing buildings in a digital city. According to people familiar with the matter, Zanker was behind the chain game project and had originally planned to launch the project before the inauguration of the 47th president. Zanker can be called Trump's "leader" into the cryptocurrency industry, and Trump's NFT project was promoted by his repeated suggestions. According to Zanker's recollection, when he suggested Trump launch NFTs in early 2022, although Trump was interested in "former presidential art image NFTs", he was reluctant to use the term "NFT", preferring to call it "a digital transaction card on a computer". At the end of the same year, Zanker pushed the matter again, and Trump readily agreed: "Many friends say I shouldn't do it, but I like it, let's do it." Zanker also plays an important role in Trump's memecoin project, TRUMP. According to the memecoin's website, the remaining tokens after the TRUMP token ICO are held by CIC Digital LLC and Fight Fight LLC, accounting for 80% of the total supply. In the registration file of "Fight Fight LLC", Zanker is listed as the primary contact. Regarding the specifics of the crypto gaming project, Zanker spokesman Kevin Mercuri only revealed that they are working on a "game." Mercuri denied that the game would bear any resemblance to Monopoly Go, saying that the information was "rumored." Previously, DTTM Operations, the entity responsible for Trump's trademark, applied to extend Trump's name to various virtual products and NFT-related services. But Mercuri declined to say whether the trademark applications were directly related to the project and how blockchain functionality would fit into gameplay. In addition, it is doubtful whether the upcoming chain game will be based on "Trump: The Game", which has been launched for more than 30 years. According to sources, in May last year, Zanker approached Hasbro to buy back the IP of "Trump: The Game". But Hasbro told Zanker that it was no longer...