Internet Giant Google Introduces Regulations for Cryptocurrency Advertisements Across the European Union! Here's Why

Google will start implementing a stricter advertising policy for crypto currencies across the European Union from April 23, and will comply with the region’s landmark Crypto Asset Markets (MiCA) regulation.

Google will implement a new Crypto advertising policy across the EU under the MiCA Regulation starting from April 23.

This move will require advertisers to meet new compliance standards before promoting crypto exchanges and wallet services in all 27 EU member countries.

According to an official update, any company wishing to advertise crypto-related products such as trading platforms or custody wallets must first obtain official authorization as a Crypto Asset Service Provider (CASP) under MiCA.

In addition, advertisers must complete Google’s verification process to be eligible to run crypto ads within the EU.

Google emphasized that the application will be consistent with the current advertising policies, stating that any violation will trigger a warning period of at least 7 days before potential account suspension.

In the announcement, Google stated, “This update reflects the evolving regulatory environment and is designed to protect users while supporting responsible innovation.”

The EU’s MiCA regulation, which came into effect this year, establishes a comprehensive legal framework for crypto assets across the blockchain and requires licensing, transparency, and investor protections for companies providing digital asset services. Google’s policy update ensures that the advertising ecosystem remains compliant with these extensive changes.

Crypto firms without CASP status will be effectively banned from promoting their services within the EU via Google Ads starting from April 23.

Google’s decision could set a model for how other major platforms adjust their advertising policies in response to tightening crypto regulations worldwide. The tech giant has historically taken a cautious approach to crypto advertising by imposing restrictions in jurisdictions such as the US, UK, and Singapore.