A Review of the Trump Family's Creation of Their Own Encryption Empire: From NFT to Stablecoin, Is It a Positive Outlook or Just a Cash Cow?

Former President Trump and his family have been actively expanding their influence in the encryption field in recent years, with no absence in NFT, Decentralized Finance, stablecoin, meme coin, and Bitcoin Mining. As the wealthiest president in history, Trump is no longer solely relying on real estate, and this wave of encryption frenzy has also sparked heightened public concern over his conflicts of interest.

(Trump's encryption hegemony: From meme coin speculation to strategic reserves, a national-level wealth harvesting plan)

NFT Starting Moves: From Collectible Cards to Dinners, Trump's Crypto Enlightenment Journey

According to Bloomberg statistics, these projects have total paper earnings approaching 1 billion dollars, indicating that even with market fluctuations due to the trade war, the Trump family continues to conquer and seize, collecting large amounts of cash.

In December 2022, Trump made his first foray into the NFT market by launching the "Trump Trading Cards" series, showcasing his images as a superhero among others. These NFTs sold like hotcakes, and financial disclosure documents indicated that the project brought Trump millions of dollars in revenue. Subsequent NFT projects launched in December 2023 and July 2024 also received widespread acclaim.

( Earn profits from NFT royalties! On-chain analysis firm Arkham: Trump has sold over a thousand ETH, making a profit of 2.4 million dollars )

He even held an NFT holder dinner in September last year to strengthen brand influence:

NFT not only became his first step into the world of encryption, but also laid the foundation for his subsequent expansion.

Create "WLFI" and enter the Decentralized Finance market.

In September 2024, the Trump family announced the launch of the DeFi project "World Liberty Financial (WLFI)." Although specific DeFi services have not yet been provided, a large amount of ETH and TRON coins have been purchased, and fundraising has reached up to 590 million USD.

According to the fundraising documents, the Trump family holds 60% equity through its subsidiary DT Marks DeFi LLC, and companies related to Trump will receive 75% of the net income, including revenue from token sales. In addition, Trump's three sons serve as "Web3 advisors" and actively promote. This matter has also sparked controversy over potential conflicts of interest due to Trump's regulatory influence.

(Did Trump take advantage of WLFI for profit? Democrat Warren demands that the SEC clarify, stablecoin USD1 sparks political controversy)

Meme coins test the waters, the Trump couple TRUMP, MELANIA stir up a frenzy

At the beginning of this year, on the eve of Trump's inauguration, Trump and his wife Melania each launched their own personal meme coins, generating more than $11.4 million in revenue for related entities in a short period of time. Although the token price has fallen rapidly and has shrunk by nearly ninety percent so far, it still shows the Trump family's profit-seeking strategy in a highly volatile market.

It is reported that the two companies under its umbrella, CIC Digital and Fight Fight Fight LLC, jointly hold 80% of the token supply, planning to gradually unlock it over three years, raising market concerns about their manipulation space.

(Warren sends a letter to the SEC and CFTC: requests an investigation into the Trump meme coin TRUMP, involving conflicts of interest)

Cryptocurrency can also be "Trump-branded", ETF targets traditional investors

At the same time, Trump Media & Technology Group applied to launch the "Truth.Fi Bitcoin Plus ETF" in February 2025, branding it as an investment product that combines Trump policies with Bitcoin.

( Focusing on Bitcoin, CRO, and US tech stocks! Trump's media collaborates with Crypto.com to launch the "Patriotic ETF" )

This product is intended to collaborate with Crypto.com, even though the exchange has recently faced SEC lawsuits and risks of platform coin restructuring, the cooperation plan seems to be progressing steadily:

The Trump family is trying to enter the traditional financial market through ETFs, further expanding their brand reach.

Seize the opportunity of stablecoins, USD1 aims at the global settlement market.

Just last month, the Trump family took action again, announcing the "USD1" stablecoin plan, which will be in collaboration with the custodian BitGo, supported by dollar assets. Initially, it is expected to circulate only on Ethereum and BNB Chain, with a trading volume of 45 million dollars in the past 24 hours.

This move comes as the U.S. Congress passes important stablecoin legislation, and the Trump family apparently wants to seize a favorable regulatory position before the new law takes effect, positioning themselves in the global payment and settlement market.

( WLFI airdrop USD 1, BitGo launches lock-up staking service, is this paving the way for WLFI to enter the institutional market? )

Bitcoin Mining new business opening, teaming up with Hut 8.

At the end of last month, the Trump family announced a partnership with Hut 8 Corp. to enter the Bitcoin mining industry. As an industry that has developed in the United States for nearly a decade, Trump met with executives from several mining companies as early as 2024, promising to advocate for the industry if he returned to the White House, and even stated that he would keep all Bitcoin in the United States.

( The Trump family has partnered with Bitcoin miners, collaborating with Hut 8 to establish American Bitcoin ).

Now officially involved in Mining, the sector symbolizing the Trump family has expanded from simple trading to blockchain infrastructure.

From "Bitcoin is a scam" to "Global encryption center"

Trump, who called Bitcoin a scam in 2021, has significantly changed his stance during the 2024 election campaign and has received a large amount of donations from encryption industry players.

(The French central bank warns: Trump's embrace of encryption and relaxation of regulations has sown the seeds of a financial crisis)

After taking office, he signed an executive order, pledging to make the United States the "global cryptocurrency capital," while appointing two cryptocurrency advocates as policy advisors and personally promoting meme coins on Truth Social, with a complete turnaround in attitude.

The next step of Trump's encryption empire: a massive layout coexisting with potential risks

Cornell University scholar Eswar Prasad first pointed out:

Trump and his family seem eager to establish a broad influence in the field before regulatory measures further drive up the valuation of encryption assets.

Duke University professor Campbell Harvey believes that his involvement has gone beyond simple Bitcoin holdings, encompassing stablecoins, lending, and mining. However, Eric Trump, the son of Trump, still insists that the family's investments "do not present a conflict of interest," yet it is clear that he cannot eliminate market concerns.

The Trump family's comprehensive expansion in the encryption currency field highlights their keen interest in financial technology and strategic vision. These investments are not only a source of revenue but also an initiative for brand reinvention and influence redistribution.

In the future, whether the Trump family can continue to ride the wave of encryption remains the focus of global market attention.

This article reviews the Trump family's creation of their own encryption empire: from NFT to stablecoin, is it a positive outlook or just a cash cow? Originally appeared on Chain News ABMedia.