Compared with the West, Chinese game teams are more suitable for web3 attempts
1) Innovation and pursuit of commercialization. Chinese developers are a group of people who like to learn various commercial models and carry them forward. South Korea's mmo and Japan's krypton gold mobile games have proved this point. Chinese game producers will not have preconceived prejudices against commercialization. What makes Chinese games flourish is the refined monetization of mobile games (which is still the target of many Western game companies' verbal criticism). Therefore, they do not despise all innovations that combine gameplay with commercialization, but seriously measure the increase in profit margins and new game experiences brought about by web3.
2) Distribution rights are naturally divided, and web3 can be regarded as the second growth curve of global distribution. Due to the strict version number management in China, many games need to determine both domestic and foreign release strategies from Day 1. Therefore, many Chinese game manufacturers can fine-tune the version of the game to adapt to different distribution regions and countries. At the same time, it is difficult for many excellent domestic games to be released overseas (difficult to localize content/find overseas publishers/distributors share too much profit, crowding out the interests of content providers, etc.), so there are a lot of high-quality content looking for ways to go overseas. This shows that Chinese manufacturers naturally have diverse distribution needs, so it is easier to regard web3 as a new distribution method, cross the cognitive threshold, and flexibly adjust product content on the premise of understanding.
3) The game investment boom around 21 years has cultivated many excellent small and medium-sized manufacturers, many of whom have strategic investment teams from major manufacturers (equivalent to having the first quality inspection guarantee), and whether the final product can be launched is affected by many factors such as version number/policy/luck/timing, and cannot be simply classified as "eliminated" due to poor game quality. These manufacturers have strong industrial capabilities and have gone through a relatively long research and development period. The gameplay and quality are both above the industry, and they are only one step away from being presented in front of players to realize commercialization.
Therefore, web3 has gradually changed from what was originally understood as "passive self-rescue" to an active choice for companies with excellent game content to increase revenue and expand product markets. The profit leverage brought by this choice and the cost of learning are higher, and its effect is no less than, or even better than, the traditional publisher signing model, and it is worthy of serious consideration by entrepreneurs.
