An article to understand the development of the Web3 task-based marketing tool track and the final battle

This article will gain insights into the development status and trends of the Web3 task-based marketing tools, so as to predict the final pattern of its platform and guide the development of SoQuest.

Original Title: "SoQuest Sees Web3 Quest Track Development and Final Battle"

Written by: Zoey, Port3 Network Researcher

After less than two years of development, the Web3 task-based marketing tool has seen hundreds of projects and is becoming a new traffic center in the encrypted world. Through the discussion of Web3 marketing, we will gain insights into the development status and trends of the Quest field in this article, so as to predict the final pattern of the Quest platform and guide the development of SoQuest.

TL;DR：

(1) The Quest track started from Gleam, and now it is in full bloom

(2) At present, Galxe still has the largest traffic as the head, and the growth of each platform has shown a bottleneck situation

(3) The development of niche and vertical platforms requires a high degree of cooperation between the track and industry development, and the overall development is more difficult

(4) A platform that has rich product functions, can cover comprehensive scenarios, and can introduce new users is more likely to develop into a new head platform

(5) The Quest track carries high user traffic and high-frequency user behavior, so it will expand to lower-cost chains in the future

(6) Platforms that can achieve profitability are more likely to win Quest

(7) Quest's functional competition has come to an end, SoQuest has built a complete product facility

(8) SoQuest will create a traffic pool with long-term value from the aspects of traffic pool, user experience, and profit model construction

Quest Origin

With the development of the on-chain world after the DeFi summer, on-chain applications are undergoing new changes. The leading ecosystem in the encryption industry has technological and resource advantages, and promotes development through continuous iteration. Although the number of encrypted projects continues to grow, the top projects are still a minority. For most projects, in order to get to the top, in addition to a good and reasonable narrative, marketing is also required to build brand awareness, attract more users, reduce costs and improve efficiency.

Different from Web2 companies, Web3 organizations are more able to attract new users and promote activity through encryption-native methods, such as token airdrops, NFT, POPA, whitelist qualifications and other incentives to attract encrypted users to complete community membership and social media attention and other tasks to expand the scope of brand communication. After 2020, Gleam.io, a Web 2 social media marketing service provider, has gradually become the main tool for the early launch of encryption projects, attracting new ones and promoting activities, and it also provides early inspiration for the future development of the Web3 task-based marketing tool track.

Web3 Marketing Pioneer Gleam.io

In the field of Web3, the first tool used for marketing is Gleam, a Web2 product. Gleam.io is from Australia and offers a variety of marketing tools such as contests, sweepstakes and promotions to boost brand and product exposure. Its target customers are mainly digital marketers, social media managers and online business owners, who can quickly increase followers or promote products on social platforms such as Facebook, Blog, Instagram, etc. Its services are charged, and there is no pricing from $29 to $997.

In the early days of the development of the encryption industry, operations, promotion, and marketing are usually spread through channels such as communities, KOL, and social media, and hope to achieve user growth and conversion through incentives and other methods. However, in the implementation process, there will be some problems, such as lack of reference task transformation design, narrow reach, complicated process monitoring, cumbersome data statistics, and inaccurate reward distribution. Ultimately, the activity was not effective, including the limitation of participating users, inaccurate user reach, high proportion of robots, and extremely poor user stickiness.

With a very complete template, low activity threshold, and mature data analysis, Gleam provides a relatively comprehensive service for the project party, and quickly gained the popularity of Web3 users in the early stage.

Gleam.io's website traffic in the past six months, source SimilarWeb

However, Gleam serves the Web2 scene and is not compatible with Web3 related components, which makes it unable to meet the requirements of the tasks on the Web3 chain. Especially after POAP, OAT and other equity NFTs were further used to attract new users and promote activities, the limitations of Gleam's own marketing support for Web3 became more and more obvious (especially it does not support NFT mint, Token Holder, etc.).

POAP and Project Galaxy are trying to build a traffic platform starting from large-scale NFT Minting, starting more than half a year ahead of other competing products. SoQuest saw the direction of Web3 task detection in early 2022 and built the Quest platform. Subsequently, more native tools that can match the needs of Web3 began to emerge.

Web3 Quest track status

Today, Web3 marketing tools can be said to be in full bloom. We selected 19 representative projects from the track and divided them into traffic, education, and subdivided vertical categories according to the characteristics of the platform for inventory. The different classifications are just the differences in the entry points of each project. For all these projects, we compare them on some common indicators, so as to obtain their specialties.

Flow class

Traffic platforms usually import user traffic for Web3 operators in the form of building tasks, aiming to bring early start-up users and brand exposure to encryption projects.

(1)Galxe

Galxe (formerly Project Galaxy) is currently the largest Web3 traffic platform. Galxe allows project parties to issue NFT on the platform. Users who meet the conditions can obtain Mint qualifications. Project parties can also provide customized services through Project Galaxy's data credentials. Users can see the tasks released by each project on the platform, and can find potential airdrops, participate in community activities, and discover new projects.

Galxe built a set of its own digital identity certificate Galxe ID, and marked OAT from the chain. Through the analysis of the data on the chain, it puts various labels on different users. For each Quest, a Credential set will also be generated, which will be exported as a whitelist to third-party applications (such as Token distribution).

(2)SoQuest

SoQuest belongs to Port3 Network and is one of the incubation projects of BNB Chain MVB V. Port3 completed a $3 million seed round in early 2023. With the development vision of building a "decentralized social data layer", the project aims to aggregate on-chain and off-chain data to provide data drivers for SocialFi applications. Its product SoQuest is the first one-stop task platform launched in the industry in the form of Gleam, which is native to Web3 and free of charge. It aggregates Web2 and Web3 data in multiple dimensions to assist project operations.

SoQuest's mature one-stop Quest and data analysis tools, as well as active operational support are the main features. And various scenarios around the traffic pool, such as Twitter Space, games, apps, etc. have been covered.

（3）TaskOn

TaskOn is part of the Moonbeam family of apps. As a commonly used Web3 operation growth platform, it can provide some automation functions and reduce operation procedures. For example, API-Verified can help to automatically verify whether participants perform product-specific actions. The platform also has the function of automatic award distribution, which can replace the event party to issue awards immediately after the event ends, and all operations of the event party are to create an event and charge enough rewards (Token or NFT) into their TaskOn account; TaskOn can also Create events for the event organizer, further reducing the organizer's operations. Among the current Web3 task platforms, TaskOn is one of the platforms with simple and easy-to-use functions and a fast development speed.

Due to its series of anti-robot measures, the platform is currently one of the platforms with the highest real user rate (up to 92.9%).

（4）QuestN

QuestN (formerly Quest3) is a Web3 quest event platform incubated by Hogwarts Labs and one of the GRT14 donation projects. The platform serves as a Web3 advertising and traffic distribution platform. The project party does not need permission to create a community. Users can obtain tokens and NFT badges by participating in tasks and activities. It is committed to providing GameFi, DAO, communities and other projects with various on-chain and on-chain The next task is to provide traffic guidance services for the project party.

From an operational point of view, Quest3 is a Quest-focused tool platform with obvious advantages in Banner traffic and a unique UI style. At the same time, it also opens up App channels, and App functions are similar to those on the Web.

（5）Noox

Noox aims to build a decentralized proof of achievement platform. After the user meets the corresponding conditions, they can cast the corresponding NFT, which is called a "badge". Noox Badges record users’ on-chain behavior, allowing users to visualize what they have done. For example, through SushiSwap's badge, users can know the range of their transaction times on SushiSwap.

Noox badges are non-transferable and can only be obtained by verifying users' historical on-chain behavior. Thus, the badge enables users to attest to their on-chain activity in a permissionless, composable, and trustworthy manner. The current minting fee for each badge is 0.002 ETH. The fees charged by the platform will be deposited into the treasury to support future ecological development.

（6）Click

Clique belongs to an ID oracle machine, which puts Web2 user behavior and identity data on the chain, and aims to bridge the gap between the value creation activities in Web2 and the incentive distribution layer in Web3. Its goal is to enhance strong on-chain identity and reputation systems and unlock more sustainable use cases for Web3. C-end users can bind to social networks, and according to their activity and contribution to projects on Clique, meet certain conditions and obtain rewards such as SBT, NFT, and whitelist of the platform or project. Clique has a high level of data refinement and excellent monitoring and analysis depth.

（7）DappBack

DappBack is more similar to the Web3 version of Gleam. There are many early projects on the platform, and the tasks are relatively simple, mainly social tasks, such as following the project Twitter, entering the Telegram, Discord communities, etc. The platform adopts the points model, and after reaching a certain score, you can receive NFT, tokens and other rewards.

From the perspective of operation, DappBack requires the operator to pay for the service, which means that the platform is not free. These payments will go towards the community, which will also include its profits.

（8）SMEs

Pyme is a Web3 task airdrop platform for users to get tasks to earn rewards. The platform will increase its "Pyme points" based on the user's behavior, and these points will determine the number of tokens that users can get when they issue airdrops in the future (Pyme's litepaper claims that tokens will be pre-sold in the fourth quarter of 2022). Pyme is a product developed by a team that transitioned from a Web2 professional marketing team into a Web3 growth platform space, so the product excels in terms of operational-oriented support.

Although the team transitioned from a Web2 specialist marketing team, the Web3 growth platform they developed has served them well across all projects. However, the platform is currently free to use, but may be charged in the future, and there is no open access to view data for B-end users, which is a shortcoming of the product.

Education

The education category focuses more on enhancing users' awareness of different encryption project products, including guiding users to recognize, understand, and use products to achieve the purpose of education and growth.

（1）Layer3

Layer 3 is a part of the Web3 marketing platform, which guides users to experience Web3 products through a combination of on-chain and off-chain operations. After users complete tasks, they can get experience points (XP), Layer3 achievements and commemorative NFTs for participation.

Layer 3 is a platform that connects users and project parties to guide projects. Users complete various project release tasks on the interactive incentive platform based on airdrop expectations or reward expectations. The project party is mainly to obtain customers, and will also cooperate with various interactive platforms. The project party needs to pay a certain fee to the platform party and provide certain incentives to users, which may be airdrops or other incentives.

（2）RabbitHole

RabbitHole is an established decentralized on-chain incentive interaction platform. The current product is divided into two parts: web3 new user education platform Skill and advertising Quest. Skill guides new users to complete interactive tasks on the chain by issuing NFT rewards and quickly enter the web3 industry. NFT serves as a voucher for on-chain interaction, making it easier to screen target users.

Quest distributes rewards through the tokens provided by the partner agreement, matching them with target users, and helping the agreement achieve high-quality user growth.

（3）Link3

Link3 is a Web3 linktree+AMA vertical tool incubated by Cyberconnect. We think its significance lies more in user education, so it is also included in the user education section.

Link3 is a must-have tool for AMAs of most crypto projects right now. Essentially, Link3 is a verifiable Web3 social network. The platform mainly encourages users to participate in online conferences such as AMA and Space by issuing rewards such as SBT and NFT. As one of the few AMA tools in the Web3 field, it has gathered a large amount of traffic, and recently announced its Token issuance plan, which will be sold on CoinList.

(4) Zealy (formerly Crew3)

Zealy takes Web3 Discord as its development orientation and has high social attributes. There are many activity templates in the community, including daily check-in, content creation, invitation tasks and other operational tasks. Compared with other platforms, Zealy is more focused and classified very clearly. The platform also has a point ranking system. In Zealy, some project tasks need to be completed by writing, screenshot proof, invitation, etc. to filter out many automated wool parties and ensure the authenticity of users.

The platform was previously called Crew3, but it has been renamed Zealy due to the same name as a well-known space mission.

（5）101.xyz

101 is a Web3 learning platform, mainly for user education. Users can obtain rewards such as NFT badges, encryption rewards, token gates, etc. by learning and answering questions. After completing tasks, users can also continuously accumulate reputation on the platform. The platform has gained a certain amount of attention in the short term, but because the team considered that this direction would not be profitable, they gave up continuing to operate.

（6）Trantor

Trantor is a task platform incubated by StarryNift that facilitates interconnection between communities and brands through empowered decentralized identities (DID). As a one-stop hub for interconnection and information exchange, projects can advertise on the platform and attract new users to build and grow their communities and brands. Projects can also reward their loyal users with tokens representing various benefits and utilities of participating in the project.

To this end, projects, communities, and DAOs will be able to create various tasks, challenges, and events through customizable 2D templates and/or 3D scenarios supported by the platform. For operators, Trantor's functions are simple and easy to use. Of course, Trantor also often initiates multi-project joint marketing activities, which is of great help in improving the stickiness of B-end users.

Subdividing Vertical Classes

Also as a Web3 task-oriented marketing tool, the subdivision vertical category is more inclined to certain specific fields, such as GameFi, DAO, etc.

（1）Phi Land

Phi Land is a social gaming metaverse with an emphasis on "on-chain Identity". It leverages the Ethereum Name Service (ENS) to assign a unique Metaverse address to each address, and creates an "On-chain persona" based on wallet activity history, enabling users to create their own identity in the Metaverse. Users can connect their land through links to other landowners and Web3 sites. Phi Land also offers Adventure Banners, which can be personalized based on the on-chain activity of connected wallets. In addition, Phi Land also supports the use of ENS to generate a unique Metaverse Land for users.

Phi Land combines blockchain and Metaverse, using ENS and wallet activity history to create a user's unique identity and allow users to link their own or other people's lands and sites. This kind of gamified Quest experience can indeed bring some novelty, but when the game itself is not attractive enough, the development is slow.

（2）Dework

Dework is a Web3-native collaboration tool where DAOs can organize internal and external teams, manage tasks and rewards in a transparent manner, and help new members onboard. The whole process is roughly as follows: DAO first announces tasks, then platform users apply, and finally DAO assists in screening by browsing their contribution history.

The Dework platform has supported nearly 400 DAO organizations, including PandaDAO (currently defunct), Nation3, CityDAO, etc. Users can log in through Discord, then bind their wallets, and click "Open Bounties" to find ongoing bounty activities. In addition, users can also filter tasks that suit them according to their skills, such as Writing, Research, and Translation. Similarly, the Dework platform will also recommend tasks based on the superior skills provided by users.

Users can also manage their own task information, including collecting and marking tasks, tracking recently released tasks by concerned DAOs, viewing applied tasks, assigned tasks, completed tasks, etc.

（3）Dequest

Dequest is a gamification system that serves the reputation and mission of the Metaverse and GameFi. The platform is able to verify players' achievements, activities and actions. Players can obtain rewards such as experience points (XP), badges (Soulbound Tokens) and tokens by completing game-related tasks on Dequest.

On the one hand, Dequest offers missions for players to learn basic skills and activities about Web3 games in the platform's skill tree path. On the other hand, the platform also offers specific content about well-known blockchain games.

（4）Real Player DAO

Real Player DAO is a mission platform where players can earn tokens, NFTs, whitelists and stablecoins by completing various missions. The platform has established cooperation with more than ten games such as Blast Royale, Angel, Epic League and Red Village. After partnering with Unlockd, Real Player DAO has been able to maximize efficiency and provide services to players while reducing risks and barriers to entry.

（5）Carv

Primarily aimed at the GameFi space, Carv is a decentralized autonomous organization (DAO) that aims to build a user-owned gaming identity for achievement display, friend and game discovery, direct monetization, and display at any time. Users can receive Dragon Ball fragments based on Carv's participation in activities. After meeting the conditions, users can upgrade according to experience points and receive airdrops. They can also get rewards for participating in DC AMA, answering questions and other tasks.

As a free ecosystem, it includes an on-chain protocol, a Web3 game token platform, a DAO for decentralized decision-making, treasury protection and inclusive growth stimulation, and a community to scale and gather!

Track analysis and conclusion

According to the basic data trend, the Web3 marketing growth tool track as a whole will enter the embryonic period in 2021, and will enter the explosive period of development in 2022. Except for the old Web3 task platform based on Galxe, which will be market-oriented in 2021, the rest will basically be launched in 2022, so this track belongs to the early track with short development.

Comparison of NFT Minting indicators on various platforms, the data comes from Footprint

According to the data, there are huge differences in user traffic between different platforms. Among them, Galxe occupies a unique position in the early market by virtue of its first-mover advantage and multi-chain layout, while other projects belong to the second echelon.

The siphon on the head platform is obvious

As an OG-level platform in this field, Galxe has always maintained a "siphon effect" in the development process. Just like Opensea, the early development has accumulated a large number of users, allowing Galxe to make gains even as the overall market heat declines. Although user growth has slowed down, Galxe still has obvious advantages, one of which is its large size. Recently, the market has been improving and the market is active. Galxe can still maintain a relatively high growth rate by virtue of its advantages. For example, the proportion of new users of Galxe in the figure below exceeds 50%. Therefore, judging from this trend, the platform represented by Galxe will still lead the track in terms of traffic in the medium term.

NFT Minting on the Galxe chain, the data comes from Footprint

The growth of second-tier and long-tail platforms is slow after a short-term outbreak

Except for Galxe, other second-tier and long-tail platforms basically show a trend of first explosion and then sluggish growth. For example, the growth curves of NFT Claim Users on most platforms are gradually leveling off.

After 2023, cryptocurrencies will rebound as a whole, and the gas cost on the chain will soar, indicating that there are always hot spots in the market. However, the overall number of projects in this field has increased, and users have been dispersed. At the same time, the top platforms whose functions overlap with other platforms have always maintained a siphon effect. Therefore, most second-tier and long-tail task platforms will, after a short burst, Tend to slow growth or even negative growth. In particular, vertical segmentation platforms that overlap with traffic and education platforms in some functions have a more difficult development situation (poor data performance).

Therefore, we believe that after the leading and second-tier platforms have established a certain market share, it is very difficult to develop niche and vertical platforms, unless it is No. 1 and requires a high degree of cooperation with the development of the track industry , it is possible to break through the siege.

The ecological bottom layer with lower cost is more popular

BNB Chain is currently the most popular underlying layer. The vast majority of task-based platforms will prefer BNB Chain, followed by Polygon. Because Claim NFT is a high-frequency behavior (70% of the platforms we counted use BNB Chain as the "base camp"), on-chain transaction costs and response speed are priority factors. In fact, the main purpose of users participating in the task platform is to expect potential benefits from it, but users' Claim NFT, medals, etc. cannot be directly converted into gains or benefits (only a small part can be directly realized).

At present, various NFT medals are "flooding" on the task platform, and many users say that they often receive Claim NFT emails from Glaxe. These NFTs may have no users to participate in the collection after the event is released, so participating users will pay more attention to costs that may not bring income.

Therefore, the lower-cost bottom layer will be more popular, such as the Move language Layer1 public chain, ZK series, and OP series Layer2, which will become a new direction for the expansion and layout of this type of platform.

The NFT Minting-based model can no longer support the growth of the Quest platform

Since the NFT craze is over, the Quest platform generally distributes a large number of NFTs, many of which are Badges with low application value, which cannot be used for transactions, but are more used for identification, and their attractiveness to users is gradually weakening. In a bear market, users pay more attention to the Token income that can actually be obtained. Therefore, the number of NFT Minting on the chain can no longer represent its importance. What is more critical is the use of these NFTs, and from the perspective of user psychology, which brands have entered the user's mind.

In addition to NFT Minting, if a scenario that truly attracts users can be developed and the pain points of users can be solved, such a platform can continue to survive.

Products with rich product functions and more prominent operational handles have better development prospects

From an operational perspective, there is overlap in the capabilities of these Web3 task platforms. They basically include five modules including on-chain tasks, off-chain tasks, reward distribution, data analysis, and scenario coverage. In general, there is not much difference in the function points of each platform, and the overall coverage of multiple scenarios is mainly based on off-chain verification and supplemented by on-chain verification. They are highly substitutable.

However, in the case of overall homogeneity, projects with more outstanding operational capabilities are more likely to win in the market. At present, the second-tier platforms on the market have certain advantages in some aspects, which can better meet the market demand. Therefore, when the overall functions of the track are too homogeneous, platforms that can follow hot spots in time and solve user pain points are more likely to be accepted by the market.

Existing users have the potential for sustainable activation

In task-based platforms, usually more than half of the users are not very active in participating in platform activities. We found that on the task platform, the proportion of users who claim NFT times less than 5 times is usually between 60% and 80%. This means that the vast majority of users are "low frequency" users. These users are expected to be continuously activated through innovative mechanisms, which also confirms from the side that the task platform itself has sustainable development.

Of course, task-based platforms themselves have the problem of real users. At present, the robot rate of most platforms is between 20% and 30%. For example, the robot rate of Galxe exceeds 25%, and almost all of SoQuest, Quest3, Link3, etc. are above 20%. At this point, TaskOn does a better job, its robot rate is only around 7%, and its authenticity is higher.

In addition to learning from the experience of platforms such as TaskOn in anti-robots, further adoption of DID will also be more effective. Many mission platforms are also moving into the identity layer space.

Among the three platforms of traffic, education, and vertical subdivisions, the traffic class has a greater advantage

The crypto industry is currently in the early stages of development. This means that on the one hand, many projects are in the early stages of development, and on the other hand, a large number of new crypto projects are emerging every day. From the perspective of the Web3 world, the pre-operation and early start of the project, attracting user traffic into the ecology is the most basic and more urgent need. After many encryption projects have passed the early stage of development and have a certain ecological user base, it is the further demand to further guide users to use, experience products, and understand the ecology.

Therefore, in the early stages of the development of the encryption industry, we are more optimistic about the development of traffic platforms (for the purpose of helping projects import user traffic). Galxe's performance has already demonstrated for us. Moreover, there are currently a large number of traffic platforms in this track. Although the competition is fierce, it is relatively more in line with the tone of the early development of the industry.

A platform that can achieve profitability in a short period of time has more long-term development prospects

Of course, the Web3 task platform also needs to consider its own profitability. They need to stand out from many competitors and quickly attract users and investors, while also taking into account operations and marketing investment, so quick profitability is particularly important.

In addition, fast profitability can also help the platform provide competitive incentives and support, quickly gain market share and reputation, trust and security indicators, and at the same time be able to resist potential market risks and derived operational risks. In addition to charging project fees and issuing tokens (in fact, issuing tokens may not be a good choice), the current major platforms do not seem to have a better profit model to support them, and projects that intend to issue Tokens do not have a better scenario support .

SoQuest layout and perspective

In the competition of the Quest platform, who can develop more maturely, who can judge the next new direction more accurately, who will win in this competition. SoQuest has accumulated a mature functional system, and various functional modules are also available. SoQuest has accumulated 500,000 registered users in the general traffic pool, and covered 7 million community users. These community users can be reached by robots, completing the first step of traffic accumulation.

SoQuest now has a solid product foundation:

SoQuest product foundation and profit model

In fact, Quest's competition has entered the second half. The arms race in the functional dimension has come to an end, and the iteration of functions has gradually matured. However, among all the Quest platforms, there is no particularly disruptive innovation, and no one truly dominates the market and becomes the only one in the minds of users. The second half of the Quest competition will revolve around this theme.

From the table below, we extract several representative projects to give an overview of the functional coverage of each platform:

Comparison of mainstream functions and public chain support of each platform

Based on the current status quo, SoQuest will expand the imagination of the Quest track from three different angles:

1. Build a long-term value flow pool;
2. Reconstruct the experience of Quest, focusing on accumulating the value, belonging, fun and sociality of the platform;
3. Build a unique profit model to convert traffic into income.

Build a value flow pool

For the construction of the traffic pool, SoQuest adopts an open source and deep cultivation strategy.

The so-called open source is to find more projects to expand the traffic pool. SoQuest has recently actively introduced well-known projects from various public chain ecosystems. For example, recently, Sui and zkSync ecology have been fully supported, and several Sui ecological head projects such as Cetus, Suiet, and Martian have been introduced. SoQuest's Dashboard provides a complete set of analysis tools for the public chain ecology, which can help ecological operation leaders and investors understand the Github and social dynamics of ecological projects or Portfolio projects, so as to quickly feedback the current status of the project, so as to carry out appropriate serial cooperation and Survival of the fittest.

SoQuest's analysis dashboard for the IoTeX ecosystem

In terms of deep cultivation of traffic, SoQuest develops mobile terminals and allows users to retain and convert internally. In the next Quest competition, it doesn't matter how many users pass by, but how many users stay is more important. In Web3, mobile users have always accounted for more than 60% of the share. SoQuest released the app in April this year, and it has landed on the AppStore and Google Play, providing downloads for users across the Internet. So far, it has received more than 100,000 downloads. On the SoQuest App, many Web2 login methods are supported, with the aim of attracting more new Web2 users. In addition to already covered Twitter, Telegram, Discord and other channels, SoQuest will acquire new users through Facebook, Youtube, TikTok and more channels.

SoQuest App has over 10k downloads on Google Play

Through the Learn, Community, and Discover modules in the SoQuest App, we can guide new users to educate, explore, and discover, thereby achieving traffic conversion. This will give SoQuest the ability to host and convert these new Web2 users.

Refactoring the Quest user experience

In terms of user experience, the previous Quest purely turned the user into a repetitive machine, and the entire task process was very boring. Users need to spend a lot of time completing tasks one by one, and the only return is cash or NFT rewards, with no other social or emotional value, so users will not participate in every activity with their hearts. If you only focus on Quest itself, you will fall into a vicious circle and become a buying platform, and the rewards will be swiped away by professional users, which is why the bot rate on the Quest platform is high.

Therefore, SoQuest changed the old direction and tended to build a more benign encryption community, where both project parties and users can find value and a sense of belonging. This requires the integration of four features in the product to deeply connect the platform with users.

Value

For projects, SoQuest actually provides two values: tool value and traffic value.

In terms of tools, SoQuest supports 16 public chains and provides complete functions such as wallet connection (address collection), on-chain detection, NFT Minting, and Token distribution. These functions are sufficient to meet most of the Quest needs of 80% of project parties. At the same time, using SoQuest's AI-assisted design and Token automatic distribution can save users a lot of time in design and operation activities.

SoQuest equips Quests and projects with full analytics capabilities to help projects get a clear picture of exposure and participation in each Quest. At the entire project level, we also provide My Space analysis, track the key indicators of the project, and the overall growth of the project community, and draw a funnel diagram.

At the traffic level, we bring exposure and drainage to the project side. By optimizing the recommendation algorithm, we provide users with recommendations such as top quality activities, Token reward activities, latest activities, high-quality projects, and latest projects. It is easier for users to find target activities through our categories. For projects and high-quality activities that use SoQuest for a long time, support and recommendation will be given. High-quality projects are easier to get support, and get rapid startup and growth from the traffic pool gathered by SoQuest.

Attribution

One of the problems with the Quest platform is that the platform is not very sticky, and users pay more attention to rewards than to the project itself. In addition, the functions of each Quest platform are mostly similar, and the substitution is very strong, and the migration cost for users to transfer from one platform to another is very low. When users transfer from the Quest platform to the project party, the Quest platform cannot form enough user stickiness, and the project party may not be able to retain useful user traffic. It can only expand the incoming traffic, and then filter layer by layer, leaving the users they want. loyal users.

Therefore, SoQuest strives to build long-term relationships between projects and users. After users join the community, they should be able to participate in many activities, such as paying attention to the latest developments of the project, entering the community, interacting on the chain with purpose, gradually upgrading in the project, and becoming OG from Xiaobai. Therefore, SoQuest put more effort into the organization of Project Space.

SoQuest introduces the OnBoarding activity type. Through onboarding tasks, an effective user growth path can be constructed. Users complete tasks step by step and gain growth. This approach is a healthy way of development for the project and users. In addition, the Badge generated by Quest is no longer just a random souvenir, but can actually be used for level verification. Users gain a sense of belonging during the upgrade process, and are no longer just passers-by of the project, spending time swiping around every day for a little reward.

In addition, SoQuest has also created a point system, avatar NFT and user growth path, so that all users can gain a sense of belonging on the platform. We hope to provide more users with something other than ordinary rewards, so that users can learn, communicate and make money on this platform, and we also hope to help the project gain real users and further develop and grow.

hobbies

Quest's work is generally boring, and SoQuest introduced games to relieve users' boring emotions during the process. Integrating games directly into Quest does not achieve the goal. Users can neither focus on Quest nor focus on playing games. Therefore, the strategy we adopt is to speed up the user's Quest process and save the user's time. The time saved by users can be spent on entertainment. In the new version, SoQuest introduces the game center module to bring fun to users' Web3 experience by cooperating with third-party game platforms.

First game launched on SoQuest Game Center

sociability

In SoQuest, we achieve coverage of more operational scenarios by connecting with external applications. The new scenes introduced must have social attributes, so as to enhance the relationship between the project and users. Recently, SoQuest and Famlive reached a strategic cooperation to fully access the scene of Twitter Space. We scan all the Twitter Spaces related to Crypto on the whole network, and users can join the channels they are interested in, and chat and interact in the Twitter Space.

Crypto's Twitter Space module created by SoQuest and Famlive in cooperation

In the subsequent planned functions of SoQuest, social attributes will be continuously enhanced, so that projects and users, and between users and users can have a chemical reaction.

Build a unique profit model

The Quest platform has an advantage, that is, it has both B-end and C-end users, and develops C-end users through the process of serving the B-end. SoQuest insisted on using a free strategy to serve B-end users for a long time, which made it quickly acquire a large number of users in the early stage. Some platforms have set high charging standards, but when the project party cannot obtain value beyond the charging through the platform, or save the same cost, there are relatively few projects willing to pay, so we think this strategy is unsustainable.

SoQuest took a different approach. When all Quest platforms enter a period of slow growth, more scenarios where users can retain should be built to allow users to circulate in it. This is the most direct way for the platform to obtain revenue. Many people think that the users of Quest are wool party, but we found through the analysis of on-chain tools that we have a large number of users who overlap with DeFi. They have enough assets and DeFi needs, but what they lack is suitable scenario guidance and user discovery.

It is SoQuest's ultimate solution to the profit model problem by guiding users in the traffic pool to use our games and DeFi modules, and charging fees in the process of serving users to earn income. At present, the SoQuest Game Center module has been launched and passed the grayscale version, which is open to all users to experience. In the future, it is also planned to launch Social Launchpad and DeFi modules to realize the conversion of users on the chain.

The concept of Social Launchpad, as well as the DeFi module, also abide by the above value principle, and are centered on service projects and users. SoQuest will be integrated into Quest in the most appropriate way to achieve mutual benefit of the platform and users.

in conclusion

When the bear market comes and growth is stuck in a bottleneck, the Quest track competition has entered the second half, and it will no longer be judged by the number of functions and the amount of NFT Minting. It's about who can use the existing tools to unite project parties and users, become a real Web3 Portal, occupy users' minds, earn income and continue to live.

The Quest platform actually continuously indexes projects, users, contracts, events, and user behaviors in the entire Crypto field, so as to realize the construction of user identities and cover almost all Web3 scenarios. SoQuest clearly saw this and came up with a new development strategy. Only by fully realizing the construction of traffic pool, reshaping of user experience, and realization of profit model can it become a new head that stands out among many Quests.