Recently, I've seen a bunch of PFP projects doing memberships and collaborations again, basically packaging "group entry eligibility" as a brand story. Short-term attention-grabbing is indeed effective; everyone loves watching the excitement, and it also makes it easier for project teams to attract new users quickly. But for someone like me who is careful with spending, my first reaction is: I'm not spending money, I'm sacrificing opportunity cost.

Later, I realized that what truly sustains a project isn't how cool the avatars are or how flashy the badges, but whether the membership benefits are continuously delivered: no ghosting on events, no constant rule changes, and no flipping between treating users as cash cows or family members on the secondary market. Recently, Layer 2 projects have been arguing day and night over TPS, fees, and subsidies, but I actually trust more in whether a project can treat users as long-term participants... For now, I prefer to go slow rather than be carried away by short-term emotions.