Recently, I've come across a bunch of PFP/member card projects talking about "long-term brand building." I can't help but laugh: on the blockchain, the word "long-term" is often used to delay delivery... People think that buying an avatar + membership equals entering an upscale club, but in reality, it's often just buying a JPEG that reminds you not to sell in a panic. To put it plainly, if a PFP can truly become a brand, it's not about slogans; it's about whether you have continuous experiences and rights when you hold it, or else attention will fade quickly. And now, with the so-called "yield stacking" of pledge/sharing security models, it's a bit like creating nested membership benefits—stacked so much that people start asking: who is actually paying whom? Anyway, when I look at memberships now, I first want to see if I can still be willing to open their group chats even in a bear market.