Overseas revenue soars by 55%. How did ViewSonic become a model for AI going global?

Ask AI · From a storage room to going global with AI, what are Visionox’s unique growth codes?

While many bosses are still sighing that “business is hard to do,” China’s export data is so strong that it’s hard to believe—exports grew 19% year-on-year in the first two months.

There’s only one core truth: the “goods” we sell have changed.

In the past, exports were shirts, socks, and small toys—low added value, and the money came from hard, laborious earnings. Now exports are new energy vehicles, integrated circuits, robots, and lithium batteries—high technological content, and the money comes from technology. And right now, an even more forceful new trend is taking shape: China is set to export AI to the world.

It’s not just Token going overseas—there are also large numbers of AI applications, digital solutions, and scenario ecosystems. The company has entered a new stage from “leading domestic applications” to “global capability output.”

Guangdong “interactive display leader” Visionox’s recently released 2025 annual report is exactly the most vivid footnote to this trend—revenue of 24.354 billion yuan, up 8.72% year-on-year; net profit attributable to shareholders of 1.013 billion yuan, up 4.38% year-on-year. Most notably, overseas revenue from its own brands surged by 54.83%.

A display technology company rooted in Guangzhou—how does it conquer the world with a single screen in the “new era of going overseas”?

An invisible big player: from a storage room to the world’s No. 1

Many people may not have heard of the name “Visionox,” but the TV in your living room is very likely related to it.

The main control board is the “brain” of an LCD TV. No matter how good the screen is, without it, it’s only a piece of glass. It integrates key modules such as core processing chips, image decoding, and audio processing, responsible for turning different signals into images and sound—this main control board is the core board that determines picture quality and the intelligent experience of the TV.

Globally, out of every 10 TVs sold, 3 have main control boards from Visionox. According to data from AVC, in 2025 Visionox’s shipment volume of LCD TV main control boards reached 68.0645 million units, accounting for 33.13% of global shipments, maintaining the No. 1 position globally for many consecutive years.

In 2005, several engineers manually soldered the first board in a storage room on Guangzhou Airport Road. After 20 years, this company has refined “ground-level skills” such as display drivers, touch interaction, and audio-video processing to the extreme—low-key, not showy, yet achieving world-champion-level results in specific segments. LCD display main control boards, educational interactive smart tablets, and MAXHUB conference tablets—all three product lines have received the “National Manufacturing Single Champion” titles certified by the Ministry of Industry and Information Technology.

From meeting rooms to classrooms, from digital signage to massive LED screens, Visionox lights up more than 140 countries and regions worldwide, more than 950,000 meeting rooms, and more than 3 million classrooms, using one “smart screen” after another.

This is the practical DNA of Guangdong enterprises—slow work, strong patience, and eventually big outcomes.

From overseas contract manufacturing to the “leap over the dragon gate” of independent brands

Pragmatism doesn’t mean sticking to the status quo.

While peers are still living on contract manufacturing, Visionox has long been laying out its own brands: Seewo (seewo) in the education sector, and MAXHUB in the enterprise services sector. The result is that it has repeatedly hit the beat of the times with precision, completing one astonishing “leap over the dragon gate” after another.

Seewo rode the wave of China’s digital transformation in education. According to the Dispay report, in 2025 Seewo’s educational interactive smart tablet shipment share in the domestic IFPD education market reached 49.8%, maintaining the No. 1 domestic market share for 14 consecutive years. By the end of 2025, Seewo’s products covered more than 3 million classrooms across the country, 200,000-plus primary and secondary schools, and more than 2,600 higher-education institutions, serving 10 million teacher users and 1 million family users.

MAXHUB exploded because remote work became a must-have. In 2025, MAXHUB’s interactive smart tablet sales share in the domestic IFPD conference market was 27.3%, maintaining the lead for 9 consecutive years. Mercedes-Benz, Honda, Tencent, Alibaba, Deloitte, Shell, Nestlé… more than 20 well-known global companies across multiple industries are its customers.

And the surge in MAXHUB’s overseas business has brought the biggest surprise to the market. In 2025, MAXHUB’s overseas business in enterprise services, education, and other fields achieved revenue of 666 million yuan, up 54.83% year-on-year.

By the end of 2025, MAXHUB had set up overseas subsidiaries in 10 countries, established localization teams in 29 countries and regions, and was selected for Forbes China’s globalizing “Flagship Brand TOP30” for two consecutive years. In September 2025, Visionox’s UAE subsidiary opened in Dubai, with government representatives from the UAE Ministry of Finance, Sharjah Economic Department, and others attending—this is not simple “stocking and selling,” but deep localized rooting.

As Visionox’s Overseas Business Division General Manager Xiao Hang said in an interview with People’s Daily Overseas Network: “Today, ‘Made in China’ is becoming a new business card that conveys innovation, reliability, and high quality.”

Outsiders only see good luck, but they don’t see the toughness behind it. Visionox has long invested nearly 7% of its revenue into R&D, holding nearly 11,000 patents and incubating three “National Manufacturing Single Champion” products. This is what truly serves as the “ballast stone” for brand going overseas.

Redefining “a screen” with AI large models

If brand going overseas is Visionox’s first leap, then AI transformation is its second metamorphosis.

In the education sector, Visionox released its self-developed “Seewo Teaching Large Model” in 2023, upgraded to version 2.0 in 2024, and deeply integrated teaching materials, lesson plans, and courseware data totaling more than 220 billion tokens.

In December 2025, the company released its new-generation AI teaching partner “Seewo Super-Ability Little Seewo,” covering all scenarios of “teach-learn-research-evaluate-manage.” It enables frictionless collection of classroom behavior, AI automatic grading of assignments, and one-click generation of personalized learning reports.

This is not simply “adding an AI label to hardware.” Visionox has built a set of “1+N+N” AI technology systems: 1 self-developed large-model architecture, collaborating with N smart endpoints—such as interactive smart tablets, teaching terminals, and learning machines—to empower N scenarios including lesson preparation, teaching, learning, evaluation, and teaching-and-research.

Using hardware installation as the entry point, and binding teachers and students with a software platform, massive teaching data in turn becomes the “fuel” for large-model training and product iterations—forming an AI education ecosystem with a flywheel effect.

In enterprise services, MAXHUB’s Lingxiao Zhihui large-model also powers the entire workflow across “before meetings—during meetings—after meetings,” supporting cloud, edge, terminal, and private deployment to solve enterprises’ most concern about data security.

At the 2026 ISE (European Audio-Visual Technology Exhibition), MAXHUB’s two products, XBar W70 Kit and Pivot+, won the “Best of Show” best exhibit award, and together with Microsoft launched the global “Co-Create 100” initiative—to build digital benchmark conference rooms for 100 leading international companies.

More importantly, the AI capabilities matured domestically are being packaged into standardized solutions to be exported globally. Seewo’s EasiClass multilingual teaching software and the Pivot digital management platform have already been implemented in schools in Malaysia, Vietnam, Australia, Iraq, Saudi Arabia, and other countries. In Thailand, they helped Chinese schools stage a comeback and become “internet-famous schools.” In Laos, they worked with public welfare organizations to deliver smart tablets into remote mountainous areas.

This isn’t showy tech. It’s using technology to solve real needs—this is also the most solid posture of China’s AI going overseas.

Not just screens—new engines of growth

Today, Visionox is no longer limited to a single screen. It is continuously evolving toward the direction of an “AI-driven integrated software-and-hardware solution provider,” redefining the boundaries of hardware with algorithms. In education there are large models; in meetings there are intelligent agents; in inspections there are robots. Behind every screen, an entire set of AI capabilities is growing.

Robots are becoming its “third curve.” Its industrial-grade quadruped robot MAXHUB X7 has an IP66 protection rating and can operate in a wide temperature range from -20℃ to 55℃; it has already been deployed and practiced in power industry patrol scenarios. Its intelligent flexible robotic arm has a self-weight below 6kg, an end-effector motion speed exceeding 5m/s, and repeat positioning accuracy reaching ±0.1mm. Commercial cleaning robots have entered overseas markets in Europe, Japan, and South Korea in batches, performing busy tasks in office buildings, hotels, and industrial dust-free workshops.

In addition, automotive electronic control components have been applied to models such as Changan, Dongfeng, SAIC-GM-Wuling, and more; core power electronic components cover new-energy tracks such as inverters, server power supplies, and charging piles.

Robots + AI education + brand going overseas are combining into Visionox’s “three-horse carriage” for growth.

From a storage room on Guangzhou Airport Road to 140 countries worldwide, from manually soldering the first board to exporting AI large models, from OEM private-labeling to Forbes “flagship brands”—this is a “reverse growth” narrative of a 20-year-old company, and also a collective leap of a generation of Chinese enterprises.

China’s “grand reshuffle” in exports isn’t driven by luck. It is built step by step by Chinese companies that are willing to endure loneliness, sink their hearts into internal strengths, and steadily grind it out. As more “Visionox” players step forward, the first year of China’s AI going overseas is only just getting started.

All content in this article that involves listed companies is based on analyses and judgments made from information disclosed by those listed companies in accordance with their legal obligations and regulatory requirements (including but not limited to information from official websites, official social media accounts, and official announcements disclosed on a periodic or interim basis), and does not constitute any investment advice or other commercial advice.

All content in this article that involves commercial individuals is based on analyses and judgments made from information lawfully disclosed through legitimate channels (including but not limited to media interviews, biographies, etc.), and does not constitute any investment advice or other advice.

For any actions taken in reliance on this article, or as a result of this article, and the corresponding consequences thereof, observers of commercial matters shall bear no responsibility.

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