Industrial Bank Zunyi Branch issues the first "Shangshan Zunyi Public Welfare Assistance for the Disabled" co-branded card

(Source: Zunyi Evening News)

Recently, Industrial Bank’s Zunyi Branch successfully handled Ms. Cai Liwen’s first “Shangshan Zunyi Public Welfare Assistance Card” for Ms. Cai Liwen, a Paralympic champion from Zunyi. This card is an important result of the bank and the Zunyi Disabled Persons’ Federation deepening government-bank cooperation, and it marks the official launch of a key part of Zunyi’s innovative public welfare assistance model that combines “public welfare + finance + consumption scenarios,” injecting new vitality into the city’s disability assistance cause.

In recent years, Industrial Bank’s Zunyi Branch has adhered to the people-first concept of finance. In providing financial services for special groups, it has boldly explored and actively served, forming a set of service procedures with controllable risks, and one that benefits the people and is convenient. This allows special groups to feel full of warmth. As an important carrier of the “Shangshan Zunyi · Public Welfare Assistance Ecosystem,” this card innovatively integrates charitable public welfare with financial services and has dual attributes: on the one hand, it provides cardholders with convenient, high-quality exclusive financial services; on the other hand, by linking up with specific consumption scenarios, it continues to inject a steady flow of funds into Zunyi’s disability assistance cause, enabling the sustainable development of public welfare initiatives.

During this card issuance service, Industrial Bank’s Zunyi Branch broke away from traditional service models. It set up a professional service team to proactively go door to door to provide services to Ms. Cai Liwen, efficiently completing the full process operations such as card activation and feature enablement. This warm-hearted “service delivered to your doorstep” initiative is a beneficial attempt to practically solve the “difficulty in handling affairs” faced by special groups, demonstrating the bank’s sense of responsibility in serving the people and assisting the disabled.

In the future, the branch will continue to optimize the service system for special groups, improve the allocation of card benefits, and expand the coverage of door-to-door services, so as to support the high-quality development of Zunyi’s cause for persons with disabilities with more warmth and more strength. Let the public welfare philosophy of “Shangshan Zunyi” take root in people’s hearts, and deliver results on the ground.

A wealth of information and precise insights—on the Sina Finance APP