February 2nd "Shaving the Dragon's Head," Qichacha: Nearly 60% of hair-related businesses have been established for over 5 years

Ask AI · How Established Haircut Businesses Can Maintain Market Competitiveness

This year, the second day of the second lunar month (March 20) coincides with the Spring Equinox, known as “Dragon Raising Its Head, Shaving the Dragon’s Head.” The folk customs of the second lunar month have long transformed into an annual “consumer festival” in the barber industry. Barbershops across the country usher in the busiest time of the year. On this day, shaving is also imbued with many good meanings: adults shave the “Dragon’s Head,” symbolizing good luck and smooth sailing for the new year; children get a “happy haircut,” blessing their healthy growth and bright future. During the holiday period, consumer data often shows a significant short-term surge.

Qichacha data shows that as of March 17, there are 1.3137 million existing hair-related businesses in China. They are mainly distributed in East China, accounting for 32.88%, with Central China, Southwest China, and South China regions having a more even distribution, each around 14%-15%. Regarding years of establishment, most existing hair-related businesses are long-established, with nearly 60% having been founded over five years ago. In terms of industry classification, these businesses are highly concentrated in resident services, repair, and other service industries, making up 94.36%.

1. Mainly Distributed in East China

Qichacha data shows that as of March 17, there are 1.3137 million existing hair-related businesses nationwide. East China leads with 32.88%, making it the most concentrated region for barber businesses. This is closely related to the high population density, active economy, and strong consumer demand in East China. Central China, Southwest China, and South China have relatively balanced distributions, each accounting for about 14%-15%, covering inland, southwestern markets, and the coastal areas of South China, forming a stable industry foundation. Overall, hairdressing service companies tend to follow population movement and consumer demand. Regions with stronger economic and demographic advantages have higher numbers and densities of related businesses.

2. Established Businesses Dominate, Nearly 60% Over 5 Years Old

Qichacha data indicates that the hair industry is generally stable, with established businesses leading. Among existing hair-related businesses, nearly 60% have been founded over five years ago, with the highest proportion (34.84%) being companies established between 5-10 years ago. Businesses over 10 years old account for 22.49%.

Many stores have accumulated a stable customer base and reputation through long-term operation, giving them strong resilience to risks. Companies that have been deeply rooted in the market are more familiar with local consumption habits. In contrast, new businesses account for a smaller share, and the industry overall follows a pattern of “old leading new, steady development.”

3. Industry Concentration and Emphasis on Public Welfare Services

Qichacha data shows that hair-related businesses are highly concentrated in industry classification, with a prominent focus on public welfare services. According to national standard industry classifications, 94.36% of these businesses belong to resident services, repair, and other service industries, closely linked to daily life needs, making it a typical essential service industry for people’s livelihood.