Moody’s cuts WPP rating on weak earnings and high leverage

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Moody’s Ratings has downgraded WPP Plc to Baa3 from Baa2, citing continued pressure on operating performance and elevated leverage. This decision reflects WPP’s underperformance compared to peers, a 5.4% decline in revenue (less pass-through costs) in 2025, and an expected gross debt/EBITDA ratio between 4.2x and 4.5x over the next year. The stable outlook anticipates gradual operational improvement from 2027, driven by strategic transformation and cost savings.

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