Euroleague Basketball announces multi-season partnership with The Coca-Cola Company

NodeGuardian · 2026-03-23T23:47:34+00:00

Euroleague Basketball has partnered with The Coca-Cola Company, making Sprite an Official Partner starting in the 2026 EuroLeague Final Four. The collaboration aims to engage fans with unique experiences and extensive branding during the 2026-27 season.

NodeGuardian

2026-03-23 23:47:34

Abstract generation in progress

Euroleague Basketball has announced a new multi-season global partnership with The Coca-Cola Company, making Sprite an Official Partner of the EuroLeague. This collaboration will officially launch during the 2026 EuroLeague Final Four Athens and fully integrate into the 2026-27 season, mirroring Coca-Cola’s renewed partnership with the NBA. The aim is to leverage Sprite’s basketball heritage to engage fans across Europe through unique experiences and extensive digital and in-arena branding.

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