MicroStrategy Goes All in on Bitcoin Again After $68,000 Crash. Here’s How Much They Bought

Strategy MSTR -1.16% ▼ , the business intelligence firm formerly known as MicroStrategy, is doubling down on Bitcoin ($BTC-USD) after the recent price crash to around $68,000, reinforcing its already aggressive corporate cryptocurrency strategy.

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The company continues to accumulate rapidly, treating the downturn not as a warning sign but as an opportunity to expand its holdings. Strategy now holds 762,099 BTC, valued at nearly $57.69 billion, which represents roughly 3.8% of Bitcoin’s total supply.

Strategy Adds 1,031 BTC to Massive Portfolio

Strategy has made yet another addition to its ever-growing Bitcoin reserve, acquiring 1,031 BTC for roughly $76.6 million between March 16 and 22. The purchase was executed at an average price of $74,326 per coin—a figure that sits well below the company’s overall average acquisition cost per Bitcoin. The move also came as Bitcoin’s price fell below $70,000 to near $68,000, despite a strong rebound above $75,000 last week—a move the broader market now labels a fakeout.

Executive Chairman Michael Saylor announced the 1,031 BTC buy on X, staying true to the company’s aggressive accumulation strategy. To fund the latest purchase, Strategy reportedly sold 509,111 shares of its Class A common stock through its at-the-market program, raising approximately $76.5 million in net proceeds.

Notably, the latest purchase is one of many the company has executed in just March alone. The 1,031 BTC is significantly smaller than the firm’s recent activity, which included a 22,337 BTC buy the week before that. Altogether, Strategy has accumulated over 41,000 BTC in March alone, spending close to $3 billion in just a few weeks.

Broader Market Risks and Strategy’s Road to 1 Million Bitcoin

Recent purchases show how aggressive Strategy’s accumulation pace has become. The company bought over 4,000 BTC in February. The steady accumulation highlights a disciplined, almost mechanical approach to buying. Moreover, the constant exposure to BTC’s price has positively impacted MSTR’s price over the years, highlighting a strong correlation between Bitcoin’s market movement and the stock.

Interestingly, Strategy’s BTC funding model is built around Saylor’s “21/21 Plan,” which aims to raise $42 billion in total. Half will come from equity issuance, while the other half will be sourced through convertible notes and other fixed-income instruments. The strategy depends heavily on MicroStrategy’s stock trading above the value of its Bitcoin holdings, allowing the company to raise capital efficiently.

Nevertheless, the strategy is not without risk. Its success depends on the company maintaining a premium on its shares relative to its Bitcoin holdings. If that premium disappears or turns into a discount, the ability to raise capital through equity weakens, potentially slowing or even reversing the accumulation cycle. Bitcoin’s rise above $126,000 in October 2025 has helped validate the approach for now. However, further declines in the cryptocurrency could place significant pressure on the company.

Is MicroStrategy A Good Stock To Buy?

MicroStrategy (MSTR) remains one of the most polarizing crypto stocks on the market, with analysts largely bullish yet cautious given the significant risks tied to its heavy Bitcoin exposure. Right now, market sentiment is broadly positive, with Wall Street analysts tracked by TipRanks rating the stock a “Strong Buy,” and price targets indicating significant upside potential of 110.4%.

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