Deere & Company is focusing on precision agriculture and automation to counter margin pressures from tariffs and soft demand for large agricultural equipment. The company expanded its Startup Collaborator Program, integrating external innovation in AI, robotics, and data analytics to enhance its equipment. This strategic shift aims to support higher-value, tech-enabled upgrades and mitigate cyclical downturns, though investors should remain aware of potential margin compression from rising tariffs.
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Is Deere (DE) Quietly Rewriting Its Risk Profile With Precision Ag Bets Amid Margin Pressures?
Deere & Company is focusing on precision agriculture and automation to counter margin pressures from tariffs and soft demand for large agricultural equipment. The company expanded its Startup Collaborator Program, integrating external innovation in AI, robotics, and data analytics to enhance its equipment. This strategic shift aims to support higher-value, tech-enabled upgrades and mitigate cyclical downturns, though investors should remain aware of potential margin compression from rising tariffs.