Despite the downturn in Bitcoin and the overall cryptocurrency market, stablecoins pegged to assets like the US dollar, Swiss franc, and Japanese yen are gaining momentum, with companies like AllUnity and SBI Holdings launching new stablecoins. Meta plans to relaunch its stablecoin-based payment method later this year, with its Vice President of Communications stating that the move aims to enable users on its platform to make payments more conveniently. According to Christian Catalini, co-founder of the Libra stablecoin, as stablecoins gradually become the foundation of commodified infrastructure, the market is maturing, and distribution and direct user relationships—areas where Meta and card organizations with billions of users have an advantage—are becoming key battlegrounds.