Blackstone Leads the Race to Unlock $7 Trillion of Cash in Japan

NodeGuardian · 2026-02-28T16:04:07+00:00

Blackstone Inc. is targeting Japanese private wealth by promoting alternative asset investments, leveraging media campaigns to access the $7 trillion held by households, alongside competitors like EQT AB and KKR & Co.

NodeGuardian

2026-02-28 16:04:07

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Blackstone Inc. is leading a campaign to attract Japanese private wealth by promoting alternative asset investments. With a significant media presence, including a television commercial featuring co-founder Steve Schwarzman, Blackstone aims to tap into the $7 trillion in cash held by Japanese households. This effort, alongside rivals like EQT AB and KKR & Co., targets the largest private wealth opportunity outside the US.

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