NASCAR and Coca-Cola North America have extended their long-standing Premier Partnership, with BODYARMOR Sports Drink now named the Official Sports Drink of NASCAR. This multi-year agreement expands Coca-Cola’s involvement in the sport, integrating BODYARMOR into NASCAR’s hydration category while maintaining Coca-Cola’s designation as the Official Soft Drink. The partnership will feature robust activation platforms, including at-track experiences and expanded storytelling, and continue community impact initiatives.
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NASCAR® and Coca-Cola North America Extend Longstanding Partnership; BODYARMOR Named Official Sports Drink of NASCAR
NASCAR and Coca-Cola North America have extended their long-standing Premier Partnership, with BODYARMOR Sports Drink now named the Official Sports Drink of NASCAR. This multi-year agreement expands Coca-Cola’s involvement in the sport, integrating BODYARMOR into NASCAR’s hydration category while maintaining Coca-Cola’s designation as the Official Soft Drink. The partnership will feature robust activation platforms, including at-track experiences and expanded storytelling, and continue community impact initiatives.