Jackson Wang Upholds Chinese Expression, International Spokesperson Demonstrates Cultural Responsibility

The subtle differences between international luxury brands and Chinese expressions have recently been amplified through a brave statement by a well-known artist. The incident began with Armani’s New Year campaign copy, and Jackson Wang, as the brand’s global ambassador, used a simple yet powerful comment to redefine the accuracy of cultural expression. This is not just an entertainment topic but also reflects the importance of understanding Chinese culture on the international stage.

The Cultural Boundaries Behind a Word

Armani chose “Lunar New Year” to celebrate the new year. This term may seem insignificant but carries cultural identity issues. “Lunar New Year” in English generally refers to the traditional lunar calendar new year and is used across many Southeast Asian countries and regions, not exclusive to China. In contrast, “Happy Chinese New Year” is the most accurate expression for China’s new year, directly linking to Chinese culture and the essence of Spring Festival.

In recent years, the dilution of such terminology is no accident. Many platforms and brands intentionally or unintentionally adopt the broader term “Lunar New Year,” resulting in the blurring of China’s cultural features. As a globally renowned brand, Armani’s choice may stem from a lack of cultural awareness or other considerations. The impact is clear—diminishing the unique identity of Spring Festival as a symbol of Chinese culture.

Jackson Wang’s Direct Correction

Jackson Wang responded in the comments with a concise and powerful message: “Happy Chinese New Year.” This is not just a like or agreement but a genuine correction. Considering Wang’s role as Armani’s global ambassador, such public speech carries risks. Brand collaborations are crucial for an artist’s commercial interests. The rational approach might be to stay silent or look away, but Wang chose to speak out, regardless of the potential to offend business partners.

This courage stems from a commitment to cultural integrity. Wang’s action demonstrates that advocating for the accuracy of Chinese language and the cultural sovereignty of Spring Festival is more important than maintaining superficial harmony with the brand. It exemplifies the confidence and responsibility an internationally famous artist should have in cultural matters.

The Brand’s Swift Response and Underlying Logic

After Wang’s comment, Armani quickly revised the copy. This rapid adjustment reflects multiple factors: first, the brand’s emphasis on the influence of its ambassador—Wang’s appeal among international fans is significant; second, the wave of support in the comment section from fans and netizens who agree with Wang’s stance created a clear public opinion trend; third, the brand’s sensitivity to international market sentiment—quick correction helps avoid larger controversies.

This also highlights the unique value of international ambassadors—they do more than showcase products; they represent their culture on the global stage.

The True Value of International Influence

Wang’s action goes far beyond a simple correction of a word. It demonstrates the correct way for domestic artists to go international—not by blindly conforming to global discourse but by engaging in dialogue and expression with cultural confidence. Wang’s actions prove that genuine international influence comes from steadfastness in one’s cultural identity at critical moments, not from compromising commercial interests.

It also offers a lesson for brands and international platforms: the precision of cultural expression deserves attention, and ambassadors’ cultural stances often represent the voices of broader communities.