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McDonald's sales top forecasts as value push, promotions boost US results for third-straight quarter
McDonald’s sales top forecasts as value push, promotions boost US results for third-straight quarter
Brooke DiPalma · Senior Reporter
Thu, February 12, 2026 at 6:06 AM GMT+9 1 min read
In this article:
MCD
-0.85%
^GSPC
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McDonald’s (MCD) reported fourth quarter results on Wednesday that surpassed Wall Street expectations as its value meal focus and marketing efforts brought more customers in the door as US sales grew for the third-straight quarter.
McDonald’s said Wednesday that its US same-store sales grew 6.8% during the quarter, far more than the 5.1% rise the Street expected, according to data from Bloomberg. Its full-year US same-store sales rose 2.1%, also higher than the 1.6% expected.
McDonald’s stock rose as much as 2% following the results.
While the US drove growth in the quarter, its international markets also benefited from marketing promotions. Global same-store sales rose 5.7% for the fourth quarter, higher than the estimated 3.8% jump. For the full year, international sales rose 3.1%, more than the 2.6% estimated.
Read more: Live coverage of corporate earnings.
“McDonald’s value leadership is working… By listening to customers and taking action, we have improved traffic and strengthened our value and affordability skills,” Chairman and CEO Chris Kempczinski said in the release.
Adjusted earnings per share tallied a 10% increase to $3.12, more than the expected $3.04 for the quarter. For the year, the same metric came in at $12.20, $0.06 higher than what analysts forecast.
Revenue beat for the quarter and the year at $7 billion and $26.9 billion, both a tad higher than the estimated $6.8 billion and $26.7 billion, respectively.
This is breaking news. More to come.
NYSE - Delayed Quote • USD
(MCD)
323.21 -2.76 (-0.85%)
At close: 4:00:02 PM EST
MCD ^GSPC YUM
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Brooke DiPalma is a reporter for Yahoo Finance. Follow her on X at @BrookeDiPalma or email her at bdipalma@yahoofinance.com.
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