Why Duolingo Stock Plunged Today

Duolingo (DUOL 14.01%) had a tough day on Friday. After reporting Q4 2025 results on Wednesday evening, the online language-learning specialist’s stock opened 21.7% lower. It didn’t quite stick to the bottom, but still held on to a 15% price drop just before the closing bell.

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NASDAQ: DUOL

Duolingo

Today’s Change

(-14.01%) $-16.45

Current Price

$101.00

Key Data Points

Market Cap

$5.4B

Day’s Range

$91.99 - $101.45

52wk Range

$91.99 - $544.93

Volume

20M

Avg Vol

2.1M

Gross Margin

71.39%

Wait, the numbers looked great

The Q4 results exceeded Wall Street’s targets across the board. Revenue rose 35% year-over-year to $283 million while the bottom line rose from $0.32 to $0.92 per share.

The number of daily active users (DAUs) rose 30% to 52.7 million. Bookings (the total dollar value of new subscriptions and ad sales in this reporting period) increased by 24% and free cash flow rose 16% to $80.9 million.

The company offered revenue guidance just below the current Street projections. Critics latched on to this downside.

Image source: Getty Images.

Duolingo chose users over dollars (for now)

The company’s recent focus on monetization and subscription sales resulted in “friction,” according to management’s notes. Efforts such as higher ad loads and repeated pushes for subscription plans generated revenues in the short term, but made the Duolingo platform less engaging. Ergo, user growth decelerated while revenues rose.

The company is currently focused on a more user-friendly experience, aiming to maximize the number of active users before switching back to revenue optimization in the future. Looking for examples? The video chat with in-game character Lily is now available on the lower-priced Super plan, the chess course will soon add game analytics and opening theory, and the music course will soon be more game-like.

As a longtime Duolingo user and subscriber, I can’t wait to see these experience boosts rolling out. As a Duolingo investor, I don’t mind switching the focus from profits to user growth for a while. Eventually swapping back to monetization should be more effective with a larger and more engaged user base, after all.

It will probably be worth the wait, and today’s price drop looks like a knee-jerk reaction with the wrong focus. Investing is a marathon, not a sprint to the next quarterly profit haul.