Li Auto joins the EU China Chamber of Commerce

K-LinePoet · 2026-02-27T23:21:27+00:00

Li Auto officially joined the EU-China Chamber of Commerce on February 24, marking the deepening of its European strategy. The company plans to establish a research and development center in Germany and actively recruit local executives to accelerate localized operations. However, whether it can effectively establish roots and expand its market amid fierce competition remains to be seen.

K-LinePoet

2026-02-27 23:21:27

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On February 24, Li Auto (LI.US) was unanimously approved by the Board of the EU-China Chamber of Commerce to officially join the chamber as a member and become a member of the Automotive Working Group. The EU-China Chamber of Commerce is headquartered in Brussels and represents over 1,000 Chinese enterprises in Europe, serving as an important bridge for China-Europe economic and trade cooperation.

This move marks a further deepening of Li Auto’s European strategy. Since establishing its first overseas R&D entity in Munich, Germany, in April 2024, and planning to set up a German R&D center in 2025 with specialized teams in design, powertrain, and regulations, the company’s integration into core industry organizations continues to accelerate its expansion into Europe.

To achieve localized operations, Li Auto has announced recruitment for sales vice presidents in Spain, Poland, and other regions, requiring proficiency in local regulations and market strategies. The company has also established service networks in Central Asia and the Middle East. Facing the pressure of over 50% penetration of new energy vehicles domestically and increasing competition, combined with the easing of China-Europe trade relations and potential advantages of range-extending technology, Li Auto views this as a critical window for entering Europe.

However, competing with domestic giants and industry peers, its systematic foundation and large-scale implementation remain to be tested.

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