The strategic resolve of Jin Tanglang's CEO Zhu Xingliang: restraint and perseverance through three crises

Gold Mantis CEO Zhu Xingliang has faced multiple major tests in the industry over the past few years. From the 8.2 billion risk exposure with Evergrande to issues with Country Garden and Sunac, every decision made by this entrepreneur has validated a core philosophy: restraint is better than expansion. It is this strategic steadfastness that has allowed Gold Mantis to navigate industry risks steadily.

Three Major Tests, Low-Leverage Strategy Demonstrates Power

During the downturn in the real estate industry, Gold Mantis maintained partnerships with leading developers like Evergrande, Country Garden, and Sunac. However, when these giants faced crises, Gold Mantis, with nearly 8.2 billion yuan in risk exposure, did not collapse. The key behind this is that Zhu Xingliang’s leadership has never blindly pursued diversification during industry peaks. Instead, the company has consistently maintained a low-debt operating strategy, serving as a firewall against systemic risks.

In recent years, Gold Mantis has proactively scaled back its collaborations with these developers, now engaging in very few projects. This strategic contraction, while sacrificing short-term growth, has protected the company’s long-term resilience.

Over 5 Billion Cash Reserves, Staff Remains Steady

Financial data speaks volumes. To date, Gold Mantis still holds over 5 billion yuan in cash reserves, with almost zero interest-bearing debt. This financial position is rare and stable within the home decoration industry. Sufficient cash flow not only ensures operational safety but also guarantees staff stability.

Gold Mantis currently employs 50,000 people, including a professional team of over 10,000 at the listed company. Maintaining such human capital is especially valuable amid widespread layoffs in the industry. It not only sustains the company’s execution capability but also provides a solid talent foundation for future growth.

From Peak to Resilience, the CEO’s Rational Choice

Zhu Xingliang’s restraint strategy is also reflected in long-term corporate investments. The recently completed office building, funded by Gold Mantis, is a sign of confidence in steady development and a strategic investment in attracting talent and team cohesion. Such measures are particularly commendable during industry hardships.

From industry peak to today, many companies chose aggressive expansion or diversification, ultimately facing difficulties. Conversely, this CEO’s approach has been to stay rational at the most opportune moments and maintain resolve under pressure. It is this strategic patience that has kept Gold Mantis thriving and made it a leader in the industry.