Doinb officially announces partnership with YYF to create an agency, sharply criticizing the current state of LPL—only two people can save it!

【This article was published by Black Box author @YomiGaming on February 26th. Please credit the source when reprinting!】

Recently, former LPL World Champion mid laner and well-known streamer Doinb dropped two major bombshells during a live broadcast. Not only did he officially announce the formation of an agency with DOTA2 legend YYF (Feng Ge), but he also made a series of sharp comments on the auction-based draft mode introduced by the LPL this season, bluntly calling it “stupid,” which indirectly led many star players to take breaks, reducing league viewership.

During the stream, when discussing the decision to establish an agency, Doinb spoke confidently and with trust in his partner: “About the agency, I thought about it for a long time, and in the end, I decided to team up with Feng Ge YYF to create an agency. Later, I’ll bring over my brothers from the B Clan.” This statement instantly energized the live chat and also revealed the truth behind their previous interactions—Doinb disclosed that he had a dinner with YYF earlier this year specifically to discuss this collaboration. After multiple rounds of negotiations, they finalized the details and officially entered the esports agency field.

In this partnership, Doinb will fully leverage his resources, bringing his entire “B Clan” team into the new agency. According to him, the roster includes many friends from the scene, such as members of the “Luo Little Brother” camp like aliez, yyj, smlz, and other esports professionals, as well as female streamers like Menglong from the “Luo Little Sister” camp, forming a diverse matrix of content creators related to esports. Doinb’s role in the new company is also very clear—he will be a partner, and all new streamers or League of Legends players who join and develop under the “B Clan” will be directly managed by him. He will also be responsible for their operations and development plans. Notably, YYF has extensive experience in esports management, with his affiliated company, Jinglong Information, specializing in esports and sports agency services. Their collaboration is a powerful cross-field alliance in the esports industry, promising to bring better resources and growth opportunities to their creators.

Besides announcing the exciting news of establishing an agency, Doinb also openly expressed his dissatisfaction with the auction draft mode introduced by the LPL this season. He bluntly said: “Honestly, the draft thing the league set up was really stupid. It caused many players to stop playing. I don’t believe so many star players would just quit if they hadn’t done the draft.”

In Doinb’s view, the core flaw of this mode is that it undermines the fairness of the league and effectively privileges top teams: “Basically, it’s giving special treatment to a few teams at the top. Middle-tier teams can’t do anything about it, even if they have money. Now, many say they’re taking breaks because they don’t have much money or the roster they want.” He further criticized that this mode directly impacts the league’s viewership: “If they hadn’t implemented this, at least one or two popular teams could have kept the domestic viewership higher. At least, half of the live audience could be seated at the matches, and the ratings wouldn’t be so low.”

When discussing the current viewership struggles of the LPL, Doinb candidly shared his opinion, believing that only two players can truly save the league’s traffic: “Who can really save the LPL now? Honestly, just two—Theshy and UZI. Even Brother UZI can’t save it; his viewership isn’t as high as theirs. He’s third.” It’s known that Theshy has confirmed he won’t compete this season, while UZI’s return has been highly anticipated by fans. If they do come back, perhaps, as Doinb said, they could inject new vitality into the LPL.

Despite some criticism of the current league situation, Doinb remains optimistic about the future. During the stream, he repeatedly emphasized: “But I still say, I’m looking forward to next year. There will be big things next year.” Considering his recent announcement of the agency and the rumors of a comeback, it’s not hard to speculate that the “big moves” Doinb mentioned may include new developments for his agency and possibly a new plan for his own career.

The partnership between Doinb and YYF to establish an agency is not only a significant career shift for him personally but also offers a new perspective on cross-field collaborations in esports. His comments on the LPL draft mode also reflect the sentiments of many within the scene, sparking widespread discussion among fans and netizens. Whether the new agency will succeed, if the league will adjust the draft system, and what the “big moves” next year will entail are all topics that esports enthusiasts will continue to follow closely.