X launches new features to disclose paid advertising campaigns

2026-02-27 12:07:36

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Social media platform X is preparing to implement advanced controls over paid advertising, including tracking sponsored content from forecast platforms Kalshi and Polymarket. According to BWEnews, this move will be part of a comprehensive effort to increase transparency in the advertising market and build audience trust.

Strengthening Control Over the Advertising Ecosystem

Violations of disclosure requirements for paid promotions will result in technical sanctions: related accounts will be suspended. According to Nikitabier, this will serve as the main mechanism to enforce compliance with the new verification features. This approach demonstrates the platform’s serious intent to ensure proper adherence to established standards in advertising activities.

Importance for User Trust and Standardization

This initiative aligns with X’s broader strategy to standardize advertising practices. The introduction of transparent tracking features will help users better understand which content is externally funded and reduce the risk of hidden or misleading advertising. The platform thus reinforces its position as a responsible participant in the information ecosystem, aiming to maintain content integrity and improve user experience.

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