Harley-Davidson announced a major shift in strategy, scaling back motorcycle production to align inventory with customer demand. New CEO Artie Starrs revealed the company will instead focus on expanding its parts and accessories business, offering more customization options for riders. This move comes after a tumultuous year for the company, including the ousting of its former CEO and the closure of several dealerships.
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Harley-Davidson is pulling back on motorcycle production in SHOCK announcement
Harley-Davidson announced a major shift in strategy, scaling back motorcycle production to align inventory with customer demand. New CEO Artie Starrs revealed the company will instead focus on expanding its parts and accessories business, offering more customization options for riders. This move comes after a tumultuous year for the company, including the ousting of its former CEO and the closure of several dealerships.