Halliburton’s Oilfield Services Pivot: What US Energy Buyers Need To Know

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Halliburton is strategically shifting its oilfield services model in the US, emphasizing digital technologies, efficiency, and higher-margin services, particularly in North American shale. This pivot aims to optimize drilling, completions, and production support, impacting pricing, contract terms, and supply chain dynamics for energy buyers. The company’s focus on capital discipline and shareholder returns suggests tighter capacity cycles and sophisticated service bundles for B2B customers.

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