Ulta Beauty is expanding its product offerings by introducing two new brands, SickScience and Luna Bronze, and launching the “Ulta Beauty Roster” campaign to feature professional female athletes. These initiatives aim to blend merchandise growth with a focus on wellness and community engagement. Despite these strategic moves, the company’s valuation remains rich, trading approximately 35.9% above its estimated fair value.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
Ulta Beauty Expands Wellness Brands And Athlete Campaign As Valuation Stays Rich
Ulta Beauty is expanding its product offerings by introducing two new brands, SickScience and Luna Bronze, and launching the “Ulta Beauty Roster” campaign to feature professional female athletes. These initiatives aim to blend merchandise growth with a focus on wellness and community engagement. Despite these strategic moves, the company’s valuation remains rich, trading approximately 35.9% above its estimated fair value.