Tien Ruixiang Holdings will invest $1.1 billion in Bitcoin through a share swap agreement

GasFeeVictim · 2026-02-15T05:04:10+00:00

Tien Ruixiang Holdings (TIRX) plans to invest $1.1 billion in Bitcoin, acquiring 15,000 BTC through a stock exchange deal. This strategic move aims to enhance their crypto presence, involving collaboration in AI and blockchain projects, reflecting a trend of traditional companies diversifying into cryptocurrencies.

GasFeeVictim

2026-02-15 05:04:10

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Tien Ruixiang Holdings (TIRX), a NASDAQ-listed insurance brokerage, has revealed its intention to invest a significant amount in Bitcoin through an innovative equity swap agreement. The deal involves the purchase of 15,000 BTC from a global digital asset-focused fund, according to NS3.AI.

This $1.1 billion investment represents a strategic move for Tien Ruixiang Holdings, which aims to expand its presence in the crypto ecosystem. The agreement goes beyond simply acquiring Bitcoin: it includes the formation of a strategic partnership focused on developing joint projects in artificial intelligence and blockchain technology.

The company’s authorities have not yet disclosed specific details regarding the transaction timeline or custody arrangements for the assets. However, this move reflects the growing trend of traditional companies seeking exposure to cryptocurrencies as part of their asset diversification strategies. Tien Ruixiang Holdings’ entry into Bitcoin marks an important milestone in the convergence of conventional finance and digital assets.

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