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As people reach middle age, they tend to make fewer choices. Investment directions also need to be streamlined—Bitcoin, cigarettes and alcohol, Texas, gambling—all these are repeatedly cycled among the same few options.
Recently, I came across an interesting direction: traditional internet entrepreneurs are starting to develop on-chain prediction markets. The logic is quite clear—using blockchain and cryptocurrency mechanisms to attract millions of users who originally only used platforms like Bet 365 into the crypto space. It’s no longer about competing within the crypto community for existing assets, but genuinely attracting new users from Web2.
Prediction markets inherently have strong demand, but the infrastructure was lacking before. Now, with on-chain rights confirmation, smart contract automatic settlement, and decentralized oracle pricing, the gameplay can become very diverse. From political predictions and sports events to various derivatives trading, this is where DeFi truly takes root—not just for TVL or APY, but to solve real user pain points.
What the crypto world needs is this kind of breaking-the-circle thinking—stop always trying to squeeze more out of existing users.