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Google's recently launched AI General Commercial Protocol UCP has attracted attention. The current issue is clear: although AI Agents perform well, they are still stuck at the stage of entering real economic activities.
Where is the fundamental dilemma? The existing online commercial ecosystem is built around human visual interfaces. Users need to click, swipe, and input—this interaction logic is optimized for humans. For AI Agents to participate, they must first translate these human operations, which is very inefficient and costly.
The value of the UCP protocol lies precisely here. If a set of AI-native commercial communication standards can be established, allowing Agents to communicate directly with systems and skip the visual layer conversion process, then Web3 payments and application innovations will have new possibilities.
Imagine: Agents no longer need to simulate human operations; they can directly initiate transactions, execute contracts, and call services. This means the level of automation will increase by an order of magnitude, and application scenarios will explode. For the Web3 ecosystem, this could be a critical shift from "human-driven" to "Agent-driven."