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The dining RWA project FOGO is launching its TGE today, officially listing on a major exchange. This restaurant brand, which integrates the concept of real asset tokenization, has operated in Dubai, Manila, and other locations. Prior to its launch, it raised $1.1 billion FDV, backed by well-known VC institutions.
From the funding progress, early investors' holdings have already experienced a loss of over 50%, and pre-market performance has not been very promising. This reflects that although the RWA track is a novel concept, the actual project implementation and market acceptance still need to be observed. Whether such innovative models can maintain popularity during a bear and bull cycle depends on subsequent business data and ecosystem development.
From another perspective, FOGO's launch also represents an attempt by traditional restaurant brands to transform into Web3—regardless of the outcome, this move is paving the way for the integration of RWA and traditional industries.