Amazon.com Stock Rallies: Analyst Consensus Pushes Price Target Up 19.94% to $159.53

2026-01-12 17:07:24

Analysts tracking Amazon.com (BER:AMZ) have collectively raised their one-year price target to $159.53 per share, marking a substantial 19.94% jump from the previous consensus of $133.01 set back in August 2023. The updated target reflects a bullish shift among market watchers, with individual forecasts now spanning from a conservative $119.00 to an aggressive $222.29 per share. Against the current trading level of $122.36, this consensus implies another 30.38% upside potential.

Institutional Momentum Building Around Amazon

The investment community is signaling strong conviction in AMZ. A total of 6,056 funds and institutions have disclosed positions in Amazon.com, a notable uptick of 98 new entrants representing 1.64% growth over the past quarter. What’s particularly telling is how these institutions are positioned: the average fund allocates 2.13% of its portfolio to AMZ—up 14.15% from prior quarters. Meanwhile, institutional ownership has expanded by 2.06% to reach 6.775 billion shares, reflecting deepening confidence in the tech giant’s prospects.

Major Players Double Down on Positions

The largest shareholders are reinforcing their bets on Amazon’s future. Vanguard’s Total Stock Market Index Fund Investor Shares (VTSMX) commands 272 million shares, representing 2.64% ownership. The fund grew its stake by 0.87% and boosted its AMZ allocation weight by 17.47% in the latest quarter. T. Rowe Price Associates shows even more aggressive positioning, now holding 216.5 million shares (2.10% of the company) after adding 12.58% more shares—translating to a 203.20% increase in portfolio weight dedicated to AMZ.

Other major institutions followed suit. Vanguard’s 500 Index Fund Investor Shares maintains 212.5 million shares, up 2.12% sequentially with a 16.79% portfolio reallocation boost. Geode Capital Management added 2.85% to its Amazon position, bringing holdings to 170.2 million shares and increasing AMZ’s portfolio weight by 17.51%. Most dramatically, JPMorgan Chase’s Amazon allocation exploded 796.90% quarter-over-quarter, though the absolute share count rose modestly from 134.8 million to 134.8 million shares.

The convergence of analyst upgrades and aggressive institutional accumulation paints a picture of growing conviction around Amazon.com’s value proposition and growth trajectory.

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