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Recently, I've been thinking about why those classic Japanese IPs haven't made a big splash in Web3. Everyone knows that things like Pokémon and Hello Kitty have been around for decades. Their long-lasting popularity isn't due to a one-time viral hit, but rather because of a sense of companionship and continuous relationship design. Japanese IPs have always emphasized: characters are not just for selling; they need to live in people's lives. But the problem is, Web3