Push too hard and you'll burn out.

There's a real difference between committing and just going through the motions.

When you're aligned with what you're doing, that's when things click. When you're forcing it? That's how you self-destruct in slow motion.

Twitter Spaces, livestreams, long-form content, written articles—they all have their place. Every format works in the right context. But here's the catch: none of them work if you actually despise the process.

You can put on a mask for a while.