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TikTok just scored a major win. FIFA officially designated it as the first-ever 'preferred platform' for video content during a men's World Cup. It's a big moment for the short-form video giant—mainstream adoption of this scale in global sports. The move reflects how digital platforms are reshaping how we consume massive events like the World Cup, with younger audiences increasingly turning to TikTok for real-time highlights and behind-the-scenes content. This partnership could set a precedent for how future sporting events approach social media strategy.