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The 2026 World Cup will be hosted in three North American countries (Canada, the United States, and Mexico), with five months remaining for preparation — this means a cyclical investment window is opening.
Looking back at historical data, the story becomes very clear. During the last 2022 World Cup, CHZ surged from $0.05 all the way to $0.3, a 6x increase. But what happened after the finals? It was cut in half by 50%, falling back to the original level. The rhythm for the 2024 European Championship is similar — an upward trend before the event, followed by a rapid plunge after the tournament ends. This is a typical "buy the anticipation, sell the reality."
Now CHZ has returned to around $0.05, and this price level is interesting. Some big players are quietly accumulating, and the market hasn't fully heated up yet. Investors face two choices: one is to position now, betting on the expected market rise driven by the tournament's popularity; the other is to wait until the tournament actually kicks off and popularity peaks before chasing the high. The returns and risks of these two paths are completely different.
Besides CHZ, fan tokens are also worth paying attention to. Fan tokens of national teams participating in the World Cup often rise with the tournament's popularity. The key is to position early, rather than waiting until the hype is already burning.