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Privacy technology is quietly evolving from edge cases into a core part of protocol design, and this shift is particularly evident today. Interestingly, more and more projects are no longer positioning privacy as a defensive measure but as a product layer and usability tool that can directly drive user adoption. This shift in thinking means that privacy is no longer just a technical feature but has become part of the user experience—able to attract more people to participate in the Web3 ecosystem. As privacy protocols continue to mature, they are upgrading from mere security requirements to competitive differentiators, influencing project market performance and user stickiness.